Roseville, CA Sign Regulations: Digital Billboards (2026)

Roseville's sign ordinance treats billboards as a distinct, disfavored category. 060(D), the city's "Billboard Policy," flatly states that new billboards are prohibited and that the city completely prohibits the construction, erection or use of any billboards, other than those which legally exist in the city, or which have been approved by the city council, or for which a valid permit has been issued and has not expired. No permit can issue for a billboard that violates the policy, and the ordinance directs the city to take immediate enforcement or abatement action against any illegal billboard.

The council adopted this ban as independently severable, meaning a court striking down other sign rules would not revive the billboard prohibition. 070 to include any permanent, fixed sign used for off-site advertising or general advertising for hire, regardless of whether its face is static or programmable. 035, governing signs on city-owned property. There, the city may construct or contract for freestanding billboard signs within city-owned property and visible from Interstate Highway 80 and/or State Highway 65 through a relocation agreement with an existing billboard owner or a standard procurement contract, and those signs may be electronic, digital, programmable, and/or illuminated.

A relocated sign displaced by that program can retain legal-nonconforming status, and any new city-owned digital billboard must still meet the state Outdoor Advertising Act's size, height, and flashing-light limits under Business and Professions Code Division 3.