Roseville, CA Sign Regulations: Freeway-Facing Signs (2026)
Key Facts
- Who qualifies
- Only auto malls (10+ dealers, 90+ acres) per § 17.04.050
- Freeway sign cap
- Two off-site freestanding freeway-visible signs per auto mall
- Electronic allowance
- One of the two may be programmable electronic
- Second sign
- Must be solely directional, not electronic
- Entrance sign
- One additional programmable electronic sign allowed at mall entrance
- Permit required
- Sign permit under Chapter 17.08, Article 1
Summary
Roseville limits off-site, freeway-visible advertising to auto malls, and even then to two signs total. Municipal Code Section 17.06.510(B) lets each auto mall erect two off-site freestanding signs visible from the freeway, one of which may be a programmable electronic display; the other must be purely directional.
A. Notwithstanding the provisions of this title, each auto mall may erect and maintain one freestanding programmable electronic sign at the auto mall entrance. B. Notwithstanding other provisions of this Title, each auto mall may erect and maintain two off-site freestanding, freeway visible signs. One may be a programmable electronic sign, the other shall be solely directional.
Full Breakdown
12's prohibited-sign list. 050 as a planned commercial center of 10 or more vehicle dealerships covering at least 90 acres. 510(A) allows each auto mall one freestanding programmable electronic sign at its entrance, separate from the freeway allowance. 510(B) then permits two off-site freestanding, freeway visible signs, one of which may be a programmable electronic sign, the other of which shall be solely directional. 12 prohibits off-site commercial signs, including billboards, outside the exceptions this title spells out. 08, Article 1, is still required before either freeway sign goes up, and the auto mall's approved master use permit governs the placement and design details for signage within the mall itself.
Violations & Fines
An off-site freeway sign erected without the required Chapter 17.08 permit, or by any use other than a qualifying auto mall, is treated as a prohibited off-site commercial sign under Chapter 17.12, Prohibited Signs and Enforcement, subjecting it to removal. Because the freeway allowance is capped at two signs per auto mall, a third off-site freeway sign exceeds Section 17.06.510(B) regardless of permitting.
Frequently Asked Questions
Can any Roseville business put up a freeway-facing sign?
How many freeway signs can an auto mall have?
Do the auto mall's freeway signs need a permit?
Sources & Official References
Other rules in Roseville
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