Somerville, MA Sign Regulations: Digital Billboards (2026)
Key Facts
- Digital/electronic sign copy
- Prohibited citywide (§10.8.5(a)(i))
- Billboards
- Prohibited (§10.8.5(a)(v), §10.8.3(a)(ii))
- State law tie-in
- Must meet M.G.L. c.93 §§29-33
- Fine
- $300/day per offense (§1.1.7)
- Effective date
- Nov. 26, 2024 (Ord. 2024-14)
Summary
Digital and electronic billboards are banned outright in Somerville. Zoning Ordinance §10.8.5(a)(i) prohibits any commercial sign that 'flashes, moves, blinks, rotates, simulates motion, features electronic sign copy, or has illumination that changes intensity over time,' and subsection (v) separately bans billboards and off-premises advertising signs entirely.
The following sign features are prohibited: i. Any commercial sign that flashes, moves, blinks, rotates, simulates motion, features electronic sign copy, or has illumination that changes intensity over time; ... v. Billboards or signs advertising goods or services not provided on the premises; ... x. Outdoor advertising signs that are not compliant with M.G.L. Chapter 93, Section 29-33.
Full Breakdown
5, 'Prohibited Sign Features,' applies citywide to every sign, not just billboards. 3(a). L. Chapter 93, §§29-33, the state Outdoor Advertising Board statute. 3(a), and it also violates the electronic-copy prohibition even if it were somehow sited as a different sign type. These standards were adopted by Ord. 2024-14, effective November 26, 2024. 1 cites protecting against 'visual clutter and excessive or confusing signs,' the rationale the city gives for banning moving, flashing, and electronic message content across the board.
Violations & Fines
An illegally installed digital or electronic sign is a zoning violation the Building Official fines at $300 per offense under §1.1.7(a), with each uncorrected day treated as a separate offense. The city can also pursue a non-criminal disposition under §1.1.7(b) and require the sign's removal, since digital billboards fail both the permitted-sign-type list in §10.8.3 and the prohibited-features list in §10.8.5.
Frequently Asked Questions
Can a business install an LED or electronic message sign in Somerville?
Are digital billboards allowed anywhere in the city?
What happens if a digital sign is installed anyway?
Sources & Official References
Other rules in Somerville
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