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Sunnyvale, CA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Governing section
§ 19.44.200, Chapter 19.44
Allowed zones
regional retail (ECR-C) and DSP Block 18 only
Wall sign max
100 sq ft
Ground sign max
50 sq ft/side, 10 ft tall
Residential buffer
150+ feet, cannot face residential use
Operating hours
7 a.m.-10 p.m., min. 2-minute hold

Summary

Sunnyvale confines digital billboards, called electronic message centers, to the city's regional retail zoning areas and, per § 19.44.160(c)(1), bans them everywhere else. Where allowed, an EMC wall sign tops out at one hundred square feet, a ground sign at fifty square feet per side and ten feet tall, and every EMC must sit at least one hundred fifty feet from residential zoning.

Where allowed, EMC sign elements shall be designed as a part of and fully integrated with the architectural design of any other sign permitted on the same parcel of land. EMC signs shall conform to the following: (a) Permitted Zoning District. EMC signs are permitted only in the regional retail areas. ... (d) Sign Area. An EMC wall sign shall not exceed one hundred square feet sign area, and an EMC ground sign shall not exceed fifty square feet sign area per side. (e) Sign Height. EMC sign height shall not exceed ten feet high as measured from top of nearest curb. (f)(2) Distance from Residential Zoning Districts. EMCs must be one hundred fifty feet or more from the nearest residential zoning district on the same street as the sign, and an EMC shall not face a residential use on an abutting property. (g)(2) Duration. Sign messages shall have a minimum hold time of two minutes. EMCs are allowed to be illuminated between the hours of 7:00 a.m. and 10:00 p.m. and only while businesses are open.

Full Breakdown

040 as signs using digital display capable of remote changes of image, including LED and digital readerboards. 160(c)(1): EMCs may substitute for a wall or ground sign only in the ECR-C zoning district and in Block 18 of the Downtown Specific Plan; everywhere else in Sunnyvale, electronic message centers are prohibited outright. Places of assembly and theaters get a narrow exception, allowed a separate EMC sign in addition to their primary signage. 200 layers on detailed size, placement, and operating limits. An EMC wall sign cannot exceed one hundred square feet, and an EMC ground sign is capped at fifty square feet per side, with the sign height limited to ten feet measured from the top of the nearest curb; ground-mounted EMCs also displace any other ground sign at that location.

Every EMC must sit at least one hundred fifty feet from the nearest residential zoning district on the same street and cannot face a residential use on an abutting property. and only while the business is open, animated or scrolling transitions are prohibited, and every EMC must default to a black screen on malfunction. 3 footcandles over ambient lighting at distances tied to sign area, for example sixty-three feet for a forty-square-foot sign and one hundred feet for a one-hundred-square-foot sign.

Violations & Fines

Operating an EMC outside the ECR-C district or Downtown Specific Plan Block 18, exceeding the one hundred/fifty-square-foot area caps, running one within one hundred fifty feet of residential zoning, or displaying animated transitions all violate § 19.44.200. As a Title 19 zoning violation it defaults to a misdemeanor under § 1.04.010 and § 1.04.020: up to a $1,000 fine, up to six months in jail, or both, with each day of an illegal EMC display a separate offense, and the city can order the sign's removal.

Frequently Asked Questions

Where can a business put an electronic message center sign in Sunnyvale?
Only in the regional retail zoning area (the ECR-C district) or Block 18 of the Downtown Specific Plan, per § 19.44.160(c)(1) and § 19.44.200(a). Electronic message centers are prohibited in every other location citywide, though places of assembly and theaters may add a separate EMC sign to their primary signage regardless of zone.
How big can a digital sign be, and how close to homes?
An EMC wall sign is capped at one hundred square feet and a ground sign at fifty square feet per side and ten feet tall, measured from the nearest curb. Section 19.44.200(f)(2) also requires every EMC to sit at least one hundred fifty feet from the nearest residential zoning district and forbids it from facing a residential use on an abutting property.
Can an electronic sign scroll, flash, or run all night?
No. Section 19.44.200(g) bans animated effects like flashing, blinking, or scrolling, requires each message to hold for at least two minutes with an instantaneous transition, and limits illumination to 7:00 a.m. through 10:00 p.m. and only while the business is open, with a mandatory black-screen default if the sign malfunctions.

Sources & Official References

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