Sunnyvale, CA Sign Regulations: Digital Billboards (2026)
Key Facts
- Governing section
- § 19.44.200, Chapter 19.44
- Allowed zones
- regional retail (ECR-C) and DSP Block 18 only
- Wall sign max
- 100 sq ft
- Ground sign max
- 50 sq ft/side, 10 ft tall
- Residential buffer
- 150+ feet, cannot face residential use
- Operating hours
- 7 a.m.-10 p.m., min. 2-minute hold
Summary
Sunnyvale confines digital billboards, called electronic message centers, to the city's regional retail zoning areas and, per § 19.44.160(c)(1), bans them everywhere else. Where allowed, an EMC wall sign tops out at one hundred square feet, a ground sign at fifty square feet per side and ten feet tall, and every EMC must sit at least one hundred fifty feet from residential zoning.
Where allowed, EMC sign elements shall be designed as a part of and fully integrated with the architectural design of any other sign permitted on the same parcel of land. EMC signs shall conform to the following: (a) Permitted Zoning District. EMC signs are permitted only in the regional retail areas. ... (d) Sign Area. An EMC wall sign shall not exceed one hundred square feet sign area, and an EMC ground sign shall not exceed fifty square feet sign area per side. (e) Sign Height. EMC sign height shall not exceed ten feet high as measured from top of nearest curb. (f)(2) Distance from Residential Zoning Districts. EMCs must be one hundred fifty feet or more from the nearest residential zoning district on the same street as the sign, and an EMC shall not face a residential use on an abutting property. (g)(2) Duration. Sign messages shall have a minimum hold time of two minutes. EMCs are allowed to be illuminated between the hours of 7:00 a.m. and 10:00 p.m. and only while businesses are open.
Full Breakdown
040 as signs using digital display capable of remote changes of image, including LED and digital readerboards. 160(c)(1): EMCs may substitute for a wall or ground sign only in the ECR-C zoning district and in Block 18 of the Downtown Specific Plan; everywhere else in Sunnyvale, electronic message centers are prohibited outright. Places of assembly and theaters get a narrow exception, allowed a separate EMC sign in addition to their primary signage. 200 layers on detailed size, placement, and operating limits. An EMC wall sign cannot exceed one hundred square feet, and an EMC ground sign is capped at fifty square feet per side, with the sign height limited to ten feet measured from the top of the nearest curb; ground-mounted EMCs also displace any other ground sign at that location.
Every EMC must sit at least one hundred fifty feet from the nearest residential zoning district on the same street and cannot face a residential use on an abutting property. and only while the business is open, animated or scrolling transitions are prohibited, and every EMC must default to a black screen on malfunction. 3 footcandles over ambient lighting at distances tied to sign area, for example sixty-three feet for a forty-square-foot sign and one hundred feet for a one-hundred-square-foot sign.
Violations & Fines
Operating an EMC outside the ECR-C district or Downtown Specific Plan Block 18, exceeding the one hundred/fifty-square-foot area caps, running one within one hundred fifty feet of residential zoning, or displaying animated transitions all violate § 19.44.200. As a Title 19 zoning violation it defaults to a misdemeanor under § 1.04.010 and § 1.04.020: up to a $1,000 fine, up to six months in jail, or both, with each day of an illegal EMC display a separate offense, and the city can order the sign's removal.
Frequently Asked Questions
Where can a business put an electronic message center sign in Sunnyvale?
How big can a digital sign be, and how close to homes?
Can an electronic sign scroll, flash, or run all night?
Sources & Official References
Other rules in Sunnyvale
California rules heatmap·Compare Sunnyvale to another location·View the California sign regulations overview
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