Taylor, TX Sign Regulations: Digital Billboards (2026)

1 states that all signs are prohibited in the city limits and the extraterritorial jurisdiction unless built under a valid permit and expressly authorized elsewhere in the code. 2 then lists two dozen sign types that can never be expressly authorized, and item (2) is animated or changeable electronic variable message signs, the technology behind a digital billboard's scrolling or rotating display. The same list bars nearly all internally illuminated signs, carving out only neon and faux-neon signage inside the city's Historic District, so an LED billboard could not qualify even under that narrow illumination exception.

The ban applies regardless of whether the sign sits on a business's own property or is an off-premises billboard, and it reaches the ETJ ring around Taylor as well as the incorporated city, which matters given how fast that fringe is developing around the Samsung project. Because the code treats the prohibition as absolute rather than as a permit standard, there is no site plan, variance, or specific use permit route that converts a proposed electronic message sign into a lawful one; the only lawful message boards in Taylor are the non-electronic type, consisting of letters attached within a transparent display case.