Hall County, GA Sign Regulations: Freeway-Facing Signs (2026)

Hall County's Unified Development Code singles out billboards erected so as to be visible from divided four-lane highways and limited or controlled access highways for separate treatment under Sec. B. On these roads, no billboard structure may stand within 500 feet of another, measured from the two closest points, regardless of whether the measurement crosses outside the county line; the maximum sign area permitted for each face rises to 100 square feet with or without trim, compared with 64 square feet on other roads. All billboard structures, freeway-facing or not, must be set back at least 15 feet from any property or right-of-way line, may not exceed 35 feet in height measured from the road or ground surface (whichever is higher), and must clear at least 10 feet above the adjacent road at the lowest point of the sign face.

Only one sign may face the same direction per location, though back-to-back or V-formation structures joined by a mutual frame are allowed. Sec. A requires a permit from the county building official before any billboard is erected or reconstructed, and bars the county from issuing permits for new billboard structures after the UDC's effective date except as required by state or federal law or as allowed under the digital-conversion track in Sec. C. § 32-6-75 and obtain all federal and state permits, with the stricter of the county or state standard controlling under Sec. 1. Billboards are classified as primary structures and cannot share a lot with another primary structure without becoming nonconforming.