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Jacksonville, FL Sign Regulations: Freeway-Facing Signs (2026)

Heavy Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Ban effective
June 1, 1987, Charter § 23.03
Civil penalty
$500 per day per violation
Old billboard removal deadline
June 1, 1992 (non-highway)
Highway billboards
Governed by F.S. Ch. 479 removal rules
Size threshold
Applies to signs over 25 sq ft

Summary

Since June 1, 1987, Jacksonville Charter Section 23.03 has banned building or erecting any new offsite commercial billboard anywhere in the city, including along the interstate and federal-aid primary highway systems, and Section 23.06 backs the ban with a $500-per-day civil penalty against anyone who erects one anyway.

After June 1, 1987, no person shall construct or erect an offsite commercial billboard within the city at any location, including along any portion of the interstate highway system or federal-aid primary highway system. ... In connection with any offsite commercial billboard which is erected or constructed in violation of the provisions of section 23.03, each person responsible for erecting or constructing such offsite commercial billboard shall pay the city a penalty of five hundred dollars per day until the offsite commercial billboard is removed.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 6 Update 1).

Full Breakdown

Charter Article 23, the Offsite Commercial Billboard Ban, grew out of a citywide referendum on May 26, 1987. 02 defines an 'offsite commercial billboard' as any sign, display or device of more than 25 square feet permanently affixed to the ground or a building that advertises a commercial use, product or service not sold or provided on the property where the sign sits, carving out government signs, residential subdivision signs, signs transferred under a sign-rights-transfer ordinance that reduces the sending property's rights by 300 square feet, and stadium naming-rights signage.

03 then flatly prohibits constructing or erecting any offsite commercial billboard anywhere in the city after June 1, 1987, expressly including along the interstate highway system and the federal-aid primary highway system, the freeway-facing locations billboard companies most want. S. Chapter 479. 05 separately bars converting a lawful offsite noncommercial billboard, such as one carrying only political or civic messages, into a commercial one. 05.

Violations & Fines

Erecting a new offsite commercial billboard anywhere in Jacksonville, including along I-95 or I-10, exposes the builder to a $500-per-day civil penalty under Section 23.06(b) for every day the sign remains up. Failing to remove a billboard the June 1, 1992 deadline required down carries the same $500-per-day penalty under Section 23.06(c), and converting a noncommercial billboard to commercial use draws it too under Section 23.06(d); the City or any resident or taxpayer may sue to enforce compliance and recover attorneys' fees.

Frequently Asked Questions

Can I put up a new billboard facing I-95 in Jacksonville?
No. Section 23.03 has banned constructing or erecting any offsite commercial billboard anywhere in the city since June 1, 1987, and the ban expressly reaches billboards along the interstate highway system and the federal-aid primary highway system.
What's the penalty for an illegal billboard in Jacksonville?
Section 23.06(b) sets a civil penalty of $500 per day against anyone responsible for erecting a billboard in violation of Section 23.03, running for every day the sign stays up until it's removed.
Are existing billboards along Jacksonville's interstates grandfathered?
Billboards not on the interstate or federal-aid primary highway system had to be removed by June 1, 1992 under Section 23.04. Ones located on those highway systems are instead governed by the removal procedures of F.S. Chapter 479 rather than the Charter's own removal deadline.
Who can sue over an illegal Jacksonville billboard?
Section 23.06(a) lets the City, or any taxpayer or resident of the city, bring a civil action to enforce Article 23, and recover costs and attorneys' fees if the suit succeeds.

Sources & Official References

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