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Outagamie County, WI Sign Regulations: Window Signs (2026)

Few Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Window signs
fully exempt from sign rules
Must advertise
a sale or special event
Applies to
individual commercial establishments
Other signs
need 10-ft ROW setback
Coverage
town-adopted zoning areas only

Summary

Temporary window signs advertising a sale or special event at an individual commercial establishment are exempt entirely from Outagamie County's sign regulations under §54-355(c).

City-specific rules exist: Appleton, and Little Chute have their own window signs rules that differ from Outagamie County's county-level regulations. If you live in one of those cities, check the city-specific page instead.

(c) Signs in commercial districts. Temporary window signs advertising a sale or special event at an individual commercial establishment shall be exempt from the sign regulations.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 26).

Full Breakdown

In unincorporated Outagamie County zoning districts, §54-355(c) carves out a specific exemption: temporary window signs advertising a sale or special event at an individual commercial establishment don't have to meet the chapter's sign rules at all. That's narrower than it sounds, other on-premises signs still face limits, like an 8-foot height cap in residential districts and a 10-foot setback from the road right-of-way (§54-355(b), (e)). The exemption, like the rest of Chapter 54, applies only in towns that adopted county zoning under Wis. Stat. §59.69.

Violations & Fines

A window sign outside the sale/event exemption is treated as a standard sign and must meet the chapter's size, height and setback rules or face zoning enforcement.

Frequently Asked Questions

Do I need a sign permit for a sale sign in my store window in unincorporated Outagamie County?
No. Temporary window signs advertising a sale or special event are exempt from the county's sign regulations under §54-355(c), as long as the property is in a town that adopted county zoning.
Does the exemption cover permanent business signs too?
No. Only temporary window signs tied to a sale or event are exempt; other on-premises signs must sit at least 10 feet from the road right-of-way under §54-355(e).

Sources & Official References

Other rules in Outagamie County

All Outagamie County rules

Compare Outagamie County to another location·View the Wisconsin sign regulations overview

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Window Signs in Cities Across Outagamie County