Outagamie County, WI Sign Regulations: Digital Billboards (2026)
Key Facts
- Citation
- § 54-682(4)a, billboard design standards
- Geographic scope
- within 1,320 ft of US 41
- Location
- Town of Vandenbroek only
- Allowed exception
- static time/temperature displays
- Max billboard size
- 700 sq ft per structure
Summary
Within the Highway 41 corridor in the Town of Vandenbroek, Outagamie County bans flashing, intermittent or moving lights on billboards: the closest the county code comes to regulating digital billboard displays, and it doesn't reach anywhere else in the county.
Billboards may be illuminated, subject to the following restrictions: a. Billboards which contain, include or are illuminated by any flashing, intermittent or moving lights are prohibited, except for the purpose of giving public service information, such as time, temperature, and the like.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 26).
Full Breakdown
Section 54-682(4)a of the Outagamie County Code, part of the Highway 41 Overlay District's billboard regulations, prohibits any billboard containing or illuminated by flashing, intermittent or moving lights, allowing only static public-service content such as time and temperature displays. That overlay district, and its billboard rules, apply solely to land within 1,320 feet of the U.S. Highway 41 centerline inside the Town of Vandenbroek, per section 54-633; the county code has no digital-billboard rule for any other unincorporated area, and Appleton, Kaukauna and the other cities regulate signs under their own codes.
Violations & Fines
A nonconforming or violating billboard can be ordered removed or repaired; one posing an immediate public-safety threat may be removed by the zoning administrator or town inspector without notice, at the owner's expense.
Frequently Asked Questions
Does Outagamie County regulate digital billboards countywide?
Can a billboard near Highway 41 use a scrolling LED display?
Sources & Official References
Other rules in Outagamie County
Compare Outagamie County to another location·View the Wisconsin sign regulations overview
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