Ridgewood, NJ Sign Regulations: Window Signs (2026)

§ 190-122E(2)(d) treats window signs as a distinct, non-principal sign category, covering any nonilluminated sign painted on, placed in or hung within 48 inches of the inside window or door glass. Such signs are limited to 20% of the glass area, but in no event may they exceed a total of 50 square feet, whichever is less, per window unit, and a single tenant may display up to two window signs per window unit as long as their combined dimensions stay within that cap under E(2)(d)[4].

The code also permits unlettered, undecorated grand-opening decor, such as balloons and banners, for up to seven days without counting against the window sign limit. The moment a window sign is illuminated, though, it moves into a stricter category under § 190-122E(2)(e): a directly illuminated sign within six feet of the glass, or an indirectly illuminated one within two feet, is reclassified as a principal sign and must meet the same area, height and quantity limits that apply to any exterior sign on the building, which are far more restrictive than the window sign carve-out.

Reflective or iridescent window sign materials are barred outright under E(2)(d)[5], and any noncompliant window sign that isn't a principal sign had to come down within 60 days of the chapter's effective date under E(2)(d)[3].