Green Bay, WI Business Licensing & Operations: Massage Establishments (2026)
Key Facts
- License authority
- City Clerk, annual Jan 1–Dec 31
- Hours
- 7:00 a.m.–9:00 p.m. only
- Insurance
- $1,000,000 malpractice minimum
- Room size
- 70 sq. ft. minimum
- Penalty
- $100–$1,000 forfeiture per violation
Summary
Green Bay requires an annual City Clerk license to operate a massage establishment: Sec. 10-95 mandates background checks, a floor plan, $1 million malpractice coverage, and limits hours to 7:00 a.m.–9:00 p.m.
(a)It shall be unlawful for any person, corporation, or other legal entity to cause or permit the operation of a massage establishment ... except in strict compliance with this section. ... No person, corporation, or other legal entity shall cause, or permit the conduct of a massage establishment without having first obtained a license from the City Clerk in accordance with this section. A separate license shall be acquired for each such establishment.
Full Breakdown
Sec. 10-95 makes it unlawful to run a massage establishment in Green Bay without a City Clerk-issued license, separate for each location and non-transferable. Applicants must submit owner background information, a floor plan showing treatment rooms and a waiting area, proof of state licensure for every therapist under Wis. Stat. Ch. 460, and $1,000,000 in malpractice insurance. Licenses run January 1 to December 31 and require Police Department, Community and Economic Development, and background-check sign-off before issuance. Establishments must operate only between 7:00 a.m. and 9:00 p.m., provide a waiting area separate from treatment areas, and keep treatment rooms at least 70 square feet.
Violations & Fines
Operating without a license or with an unlicensed therapist violates Sec. 10-95, drawing a $100–$500 forfeiture; breaking an operational rule like the 7 a.m.–9 p.m. hours draws $500–$1,000, with each day a separate offense.
Frequently Asked Questions
Can a massage establishment operate 24 hours in Green Bay?
Does the therapist also need a state license?
Sources & Official References
Other rules in Green Bay
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Massage Establishments in Nearby Cities
How other cities in Brown County handle massage establishments.