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Green Bay, WI Business Licensing & Operations: Tobacco Retail License (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Governing statute
Wis. Stat. § 134.65
Code section
Green Bay Municipal Code § 10-89
Covers
cigarettes, e-cigs, tobacco products
Last amended
Ord. No. 07-24, 3-19-2024

Summary

Green Bay requires a City-adopted license under Wis. Stat. § 134.65 to sell cigarettes, e-cigarettes, or tobacco products, per Municipal Code § 10-89, which incorporates the state retailer-licensing law directly into city ordinance.

The sale and licensing of cigarettes, electronic vaping devices, and tobacco products in the City shall be regulated pursuant to Wis. Stats. § 134.65. Such section, exclusive of the penalties contained therein, is incorporated herein by reference and made a part of this section as though fully set out at length.

Full Breakdown

Under Sec. 10-89, Green Bay adopts Wisconsin's cigarette, vape, and tobacco retailer-licensing statute, Wis. Stat. § 134.65, wholesale into the Municipal Code, meaning any retailer selling cigarettes, electronic vaping devices, or tobacco products within city limits must hold the state-mandated retail license before opening. The ordinance excludes only the statute's own penalty schedule, which the city replaces with its own enforcement under the Municipal Code. The provision was last updated by Ordinance No. 07-24 in March 2024, keeping the city's tobacco/vape retailer rules aligned with current state law rather than layering on separate local licensing standards.

Violations & Fines

Selling cigarettes, vapes, or tobacco products without the § 134.65 retailer license violates Sec. 10-89; the city enforces its own penalty schedule rather than the forfeitures set in the state statute itself.

Frequently Asked Questions

Do I need a license to sell vapes in Green Bay?
Yes. Sec. 10-89 requires retailers of cigarettes, e-cigarettes, and tobacco products to hold the license required by Wis. Stat. § 134.65.
Does the city set its own tobacco-license penalties?
Yes. Sec. 10-89 adopts § 134.65 except for its penalty provisions, so violations are enforced under the city's own Municipal Code penalties.

Sources & Official References

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