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Ashwaubenon, WI Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

License term
Calendar year, expires Dec. 31
Renewal due
December 1
Insurance required
$1,000,000 per occurrence
Hours
Closed 10 p.m. to 5 a.m.
Record retention
90 days, therapist records
Penalty range
$100-$1,000 forfeiture per day

Summary

Ashwaubenon requires a separate Village license for every massage establishment, renewed each calendar year, on top of the therapist's own state license under Wis. Stat. ch. 460. Village Code Section 6-15-300 sets the application, background-check, and hearing process; Section 6-15-400 closes every establishment between 10 p.m. and 5 a.m.

(a) No person, corporation, or other legal entity may operate, or allow the operation of, a massage establishment without first obtaining a massage establishment license from the Village in accordance with this section. A separate license is required for each fixed, physical business location. ... (2) Term. Massage establishment licenses shall be issued for the applicable calendar year beginning on January 1 through December 31. ... (3) Application Fee. The application fee for a massage establishment license shall be as provided in the Village Fee Schedule. License fees are due at the time of application and are non-refundable.

Full Breakdown

Chapter 6, Article 15 of the Village of Ashwaubenon's code, adopted by Ordinance No. 2-2-26 on February 24, 2026, and current in the code export dated June 24, 2026, licenses massage establishments separately from the individual massage or bodywork therapists who work in them. Section 6-15-300(A) requires every practicing massage or bodywork therapist to hold a valid state license or registration under Wisconsin Statutes Chapter 460; that individual licensing runs entirely through the state. Section 6-15-300(B)(1)(a) then requires any person or entity operating a fixed massage establishment to first obtain a separate Village license, with a distinct license required for each physical business location, and bars any transfer of the license between locations, persons, or corporate ownership.

Under (B)(2) and (3), the license runs on the calendar year, January 1 through December 31, and carries a nonrefundable application fee set by the Village Fee Schedule. An application under (B)(4) must include a detailed floor plan and proof of at least $1,000,000 in per-occurrence liability coverage. Review runs through the Chief of Public Safety and Community Development Director, who may conduct a criminal background check, before the Public Works and Protection Committee votes to grant or deny under (C); a denial can be appealed to the Village Board within ten days, with any further appeal going by writ of certiorari to Brown County Circuit Court within thirty days.

Renewal applications are due December 1 under (D). , only state-licensed therapists may work on-site, records of each therapist's identity, license, and employment dates must be kept for 90 days and made available for inspection, and any known sexual misconduct, solicitation, or trafficking must be reported immediately to law enforcement. The Article exempts solo practitioners with no employees, licensed medical and chiropractic offices, and barbershops or beauty parlors limited to head-and-scalp work.

Violations & Fines

Operating without a license, or violating the Operation Regulations in Section 6-15-400, is a public nuisance under Section 6-15-500 and may be enjoined by the Village. Section 6-15-600 sets forfeitures of $100 to $500 for other violations of the Article and $500 to $1,000 for violating the Operation Regulations, with each day of a continuing violation a separate offense.

Frequently Asked Questions

Does a massage therapist's state license cover operating a business in Ashwaubenon?
No. Section 6-15-300(A) requires the individual therapist's state license under Wis. Stat. ch. 460, but Section 6-15-300(B)(1)(a) separately requires the business itself, the massage establishment, to hold its own Village license before opening, with one license required per physical location.
What must a massage establishment license application include?
A complete Village Clerk application with a detailed floor plan of the areas where licensed activities occur and proof of at least $1,000,000 in per-occurrence liability insurance, per Section 6-15-300(B)(4). The Chief of Public Safety and Community Development Director review it and may run a criminal background check before the Public Works and Protection Committee votes.
What hours can an Ashwaubenon massage establishment operate?
None between 10:00 p.m. and 5:00 a.m. Section 6-15-400(A) closes every licensed massage establishment during those hours, and only therapists who hold a valid Wisconsin license under Chapter 460 may perform services at any time the business is open.
What happens if a massage establishment violates its license terms?
Section 6-15-500 treats unlicensed or violating operation as a public nuisance the Village can enjoin, and Section 6-15-600 adds a forfeiture of $100 to $500 for most violations or $500 to $1,000 for violating the operating regulations in Section 6-15-400, with each day counted separately.

Sources & Official References

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