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Appleton, WI Business Licensing & Operations: Pawnbrokers (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

License required
Yes, under Sec. 9-30(3)
Issued by
City Clerk, automatically, no Council vote
State law adopted
Wis. Stat. § 138.10, pawnbroker loan terms
Expiration
Every June 30 under Sec. 9-28
Default penalty
$1-$200 first offense, $10-$500 repeat
Reporting overlap
Daily transaction logs under Secondhand Dealers division

Summary

Appleton pawnbrokers need a City license before opening, but Section 9-24 lets the City Clerk issue it automatically without a Common Council vote, unlike most business licenses. The license adopts Wisconsin's pawnbroker interest-rate statute, and pawnbrokers also fall under the City's secondhand-dealer transaction-reporting rules.

Pawnbroker licenses, commercial solicitation licenses, charitable solicitation licenses, mechanical amusement device licenses, Christmas tree dealer licenses and special events may be issued automatically by the City Clerk. ... A license shall be required to exhibit, operate or conduct the following businesses. The fee for said license shall be on file with the City Clerk. ... (3) Pawnbroker. W.S.A. § 138.10 relating to pawnbrokers is hereby adopted and made a part of this section by reference.

View official code

Official source re-checked September 7, 2026: the cited page had not changed since it was quoted.

Full Breakdown

10, the state's pawnbroker interest and loan-term law, by reference. Unlike most City licenses, a pawnbroker license does not need a Common Council vote: Section 9-24 places pawnbroker licenses on the short list, alongside commercial and charitable solicitation, mechanical amusement device, Christmas tree dealer, and special event licenses, that the City Clerk may issue automatically. The general licensing rules in the same chapter still apply. Section 9-23 bars issuance until the Director of Finance confirms payment; Section 9-27 keeps the license tied to the original holder and location, so it cannot be used by an employee or agent of someone else's business; Section 9-28 sunsets every license on June 30 unless another date is set; and Section 9-29 lets the Common Council revoke or suspend the license after a written complaint and a hearing if the pawnbroker breaks a law relating to the pawnbroking trade.

71 groups pawnbrokers with secondhand and jewelry dealers, Appleton also folds pawnbrokers into the reporting duties written into the Secondhand Goods Dealers division at Sections 9-416 through 9-421, which require daily electronic transaction logs and a ten-dollar-per-day fee for reports that go uncorrected.

Violations & Fines

A pawnbroker license can be revoked or suspended under Section 9-29 for violating any federal, state, or City law tied to the pawnbroking trade. The Chief of Police or any person can file a written complaint with the Common Council, which must give the pawnbroker three to ten days' notice before a hearing where the pawnbroker can appear with counsel; absent a specific penalty, Section 1-16 sets a default forfeiture of $1 to $200 for a first offense and $10 to $500 for repeat offenses, plus costs.

Frequently Asked Questions

Does an Appleton pawnbroker need a City license?
Yes. Section 9-30(3) lists pawnbroker among the businesses the City requires to be licensed, with the fee on file at the City Clerk's Office, and it adopts Wisconsin Statute Section 138.10, the state's interest-rate and loan-term law for pawnbrokers, by reference.
Does the Common Council have to approve a pawnbroker license?
No. Section 9-24 puts pawnbroker licenses on the short list the City Clerk can issue automatically, along with solicitation, mechanical amusement device, Christmas tree dealer, and special event licenses, without the separate Common Council vote most other City licenses require.
When does an Appleton pawnbroker license expire?
Every license issued under Chapter 9 terminates on June 30 each year unless the ordinance for that particular license provides otherwise, per Section 9-28, so a pawnbroker who opens in October still renews on the same citywide June 30 cycle as every other licensee.
Can the City revoke a pawnbroker's license?
Yes. Section 9-29 lets the Common Council revoke or suspend a pawnbroker license after a written complaint, filed by the Chief of Police or any resident, and a hearing where the pawnbroker can appear with counsel and cross-examine witnesses before the Council decides.

Sources & Official References

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