NYC Zoning Resolution §32-66 and §42-55 prohibit large illuminated and flashing advertising signs within 200 feet and 400 feet of arterial highways and parks, and the Department of Buildings has not approved new digital billboards beyond Times Square's special signage district.
Zoning Resolution §32-66 caps sign surface area in commercial districts and bars flashing or animated signs within 200 feet of an arterial highway or 100 feet of a residential district. §42-55 imposes the same limits in manufacturing districts. The Times Square Special District (§81-732) is the major exception, requiring large illuminated supersigns on storefronts. Outside Times Square, full-motion digital billboards are essentially prohibited. New York State Public Service Commission also enforces the federal Highway Beautification Act on interstates. Department of Buildings revokes permits for non-compliant LED conversions, and the city has aggressively litigated against unpermitted Bronx and Brooklyn highway billboards.
Operating a non-conforming digital billboard violates Zoning Resolution §32-66 and triggers DOB violations with daily civil penalties up to $25,000 plus removal orders; repeat violations can lead to criminal contempt findings in housing court.
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