Puyallup, WA Sign Regulations: Digital Billboards (2026)
Key Facts
- Message frequency
- No change faster than once every two seconds
- Video or animation
- Prohibited in every zoning district
- Brightness cap
- 0.3 foot-candles above ambient light
- Luminance ceiling
- 5,000 nits day, 500 nits night
- Off-hours
- 11 p.m. to 6 a.m. near RS/RM/PF zones
- Signs per site
- One EMS; second needs 500 ft/250 ft spacing
- True billboards
- Banned outright in every zone
Summary
Puyallup bans true billboards outright and instead regulates on-premise digital signs tightly. Electronic message signs cannot blink or change images faster than once every two seconds, cannot display video or animation under any circumstance, must carry automatic dimming capped at 0.3 foot-candles above ambient light with 5,000-nit daytime and 500-nit nighttime ceilings, and must shut off from 11 p.m. to 6 a.m. near residential zones under PMC § 20.60.065(3).
Table 20.60.065(3): Standards for Electronic Message Signs The following performance standards shall apply to all electronic message signs: Standard Description (a) Message Frequency Messages shall not blink or flash or change their message more frequently than once every two seconds. ... (c) Brightness Level Max 0.3 foot-candles above ambient light levels. ... Signs shall also be preset to prevent luminance beyond 5,000 nits during daylight hours and 500 nits at night. ( ... d) Off-Times Signs shall be equipped with an automatic timer that will be set to the following off-time standards: RS, RM, PF zones or on nonresidential property within 300 feet of any residential development where electronic message sign will be visible within five years of installation, electronic signs shall be shut off between the hours of 11:00 p.m. and 6:00 a.m. ... (g) Animation or Video Prohibited Electronic message signs shall be used to display one static image for no less than the minimum time period specified herein before moving on to another static image display.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: rev 4985225; v6 updated 2026-07-21; through 07-21-2026).
Full Breakdown
020(2)(g) bans billboards in every zone citywide; there is no way to obtain a billboard permit inside city limits. 065(3) sets nine performance standards for it. Messages cannot change more than once every two seconds, and both full-color and monochrome units are barred from showing video or animation, defined to include displays that appear to move toward or away from the viewer, bounce, rotate, expand, or portray explosions or flashing lights. 3 foot-candles above ambient light, with a hard ceiling of 5,000 nits by day and 500 nits at night, verified by manufacturer certification filed with the sign permit application.
m. Only one EMS is allowed per site or development complex; a second is permitted only if it faces a separate primary arterial and sits at least 500 feet from the first sign and 250 feet from any EMS on another property. Freestanding EMS units must be built as monument signs, except in the public facilities zone where a pole-mounted EMS is allowed. 010(9), but every larger or full-color unit needs a sign permit from the development services department. None of this reaches the Puyallup Tribe of Indians' reservation or trust land, which sits outside city code authority entirely.
Violations & Fines
The development services director can order removal of any electronic message sign installed or operated in violation of Chapter 20.60, with written notice given first unless the sign sits in the public right-of-way, where it is subject to immediate removal, under PMC § 20.60.080(2). Beyond removal, PMC § 20.60.080(3) subjects violators to the hearing and penalty procedures of Chapter 20.95 PMC, on top of any other remedy available to the city.
Frequently Asked Questions
Can I put up a digital billboard in Puyallup?
Can my electronic sign scroll or show video?
Does my electronic sign have to turn off at night?
How many electronic message signs can one business have?
Sources & Official References
Other rules in Puyallup
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