Rowlett, TX Sign Regulations: Digital Billboards (2026)
Key Facts
- Billboards
- Prohibited citywide
- Digital messaging on billboards
- Barred even where signs allow it
- Nonconforming billboard lots
- Can't subdivide until removed
- Electronic display cap (other signs)
- 1 per street frontage per business
Summary
Billboards are prohibited citywide in Rowlett, Texas, and the sign code separately bars electronic or scrolling messaging on any billboard, closing the digital-billboard workaround entirely.
(e)Billboards. Billboards are prohibited. A lot or tract of land on which a nonconforming billboard is located shall not be further subdivided until such billboard as been removed. Nonconforming billboards must be maintained in compliance with all applicable laws and regulations, including but not limited to other applicable provisions of this Code and the Rowlett Code of Ordinances.(f)Pole signs.C.Measurement standards.1.Sign area. For the purposes of this section, sign area shall be measured as follows:(a)Square or rectangular signs shall be measure as the length times the height of the sign (Figure 5.12-1). Figure 5.12-1
Figure 5.12-1
(b)Irregular shaped signs shall be measured as the sum of the areas of rectangles, triangles, circles, or combination thereof necessary to enclose the sign face (Figure 5.12-2). Figure 5.12-2
Figure 5.12-2
(c)Signs composed of individual cutout letters or figures shall be measured as the sum of areas of rectangles, triangles, circles, or combination thereof necessary to enclose the letters or figures (Figure 5.12-3). Figure 5.12-3
Figure 5.12-3
(d)Three dimensional signs shall be measured based on the rectangle or square shape that can be used to form a cube around the sign. The sign area shall be the sum of the four sides perpendicular to the ground divided by two (Figure 5.12-4). Figure 5.12-4
Figure 5.12-4
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 29).
Full Breakdown
Rowlett Code of Ordinances § 77-512.B.3(e), in the Chapter 77 Development Code covering the city in Dallas and Rockwall counties, lists billboards among prohibited sign types and bars further subdividing any lot holding a nonconforming billboard until it is removed. Separately, § 77-512.D.3(b) allows programmed electronic display on one sign per street frontage per business but expressly states electronic display and/or messaging are not allowed on any billboard, so digital-billboard conversions are barred even for existing nonconforming structures.
Violations & Fines
The building official can order a noncompliant sign, including a nonconforming billboard, brought into compliance or removed under the code's sign maintenance and enforcement provisions, § 77-512.D.6(a).
Frequently Asked Questions
Can I put an electronic display on a billboard in Rowlett?
What happens to an existing billboard in Rowlett?
Sources & Official References
Other rules in Rowlett
Texas rules heatmap·Compare Rowlett to another location·View the Texas sign regulations overview
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Digital Billboards in Nearby Cities
How other cities in Dallas County handle digital billboards.