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Southfield, MI Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Governing section
City Code § 8.50A
Max coverage, non-residential
75% of sign area
Max coverage, residential
60%, 35 sq ft cap
Off/static hours, non-residential
11:00 p.m. to 6:00 a.m.
Off hours, residential
black screen 9:30 p.m.-6 a.m.
Brightness cap
0.3 foot-candles above ambient
Sign separation
1,000 feet minimum

Summary

In the City of Southfield, one electronic changeable copy sign is permitted per development where ground signage is allowed, integrated into a garden ground or ground support sign. Monochrome LED coverage is capped at 75 percent of sign area outside residential districts and 60 percent inside them, amber-only in residential zones. Brightness cannot exceed 0.3 foot-candles above ambient light, and residential-district displays must go fully black between 9:30 p.m. and 6:00 a.m.

The city finds that electronic changeable copy signage should be allowed on garden ground and ground support signs permitted in a particular zoning district but with reasonable controls to minimize their proliferation and their potential threats to public safety. ... (f)The electronic changeable copy portion of the sign shall be a maximum of seventy-five (75) percent of the total sign area in zoning districts other than residential, and a maximum of sixty (60) percent electronic changeable copy of the total sign area for signs located in residential districts. ... (m)The electronic changeable copy portion of the sign shall be turned off or have a static (non-changing) display between the hours of 11:00 p.m. to 6:00 a.m. in all zoning districts other than residential ... In residential districts the electronic changeable copy portion of the sign shall be turned off so as to display a completely black screen between the hours of 9:30 p.m. and 6:00 a.m.

Full Breakdown

Sec. 8.50A of the City Code lets a development install one electronic changeable copy sign in any zoning district that permits ground signage, but only as part of a garden ground or ground support sign, and only if no other ground sign, product price sign, or window signage already exists on the site. Outside residential districts the electronic portion is capped at 75 percent of the total sign area; in residential districts a garden ground sign carrying electronic copy tops out at 35 square feet and the electronic face at 60 percent of the sign.

Non-residential signs get a base height of 5 feet with a 5-foot setback, gaining one foot of height for every additional two feet of setback up to a 15-foot maximum. Electronic signs must sit at least 1,000 feet apart, waived across a divided roadway, stay 250 feet from Oakland County's top-50 SEMCOG crash intersections, and stay 50 feet from any signalized intersection's driving surface. In a residential district the sign must also sit at least 100 feet from any residential structure and front a major or high-speed thoroughfare.

Non-residential displays must go dark or static from 11:00 p.m. to 6:00 a.m. unless the attached business stays open. Residential displays go to a black screen from 9:30 p.m. to 6:00 a.m. Messages must hold for at least 15 seconds, change instantaneously with no fade effects, and never exceed 0.3 foot-candles above ambient light, measured with a lux meter at a distance equal to the square root of the sign area times 100. Every sign needs a default black-screen failsafe, a non-glare panel, a photocell dimmer, and manufacturer certification that brightness is password protected against tampering. The Department of Building and Safety Engineering can order immediate brightness adjustments on notice of noncompliance.

Violations & Fines

Violating the electronic sign standards is a municipal civil infraction under Sec. 8.41, punishable per Chapter 15, Sec. 1.703 of the City Code. The building official can also order removal of any noncompliant sign under Sec. 8.49, giving the owner seven days to bring it into conformance or remove it, and can act immediately if the sign is hazardous to public safety.

Frequently Asked Questions

Can I put a digital sign at my business in Southfield?
Only if your development doesn't already have a ground support or garden ground sign, a product price sign, or window signage, and only in a zoning district that allows ground signage. The electronic portion must be built into that ground sign, capped at 75 percent of its area outside residential zones, and the whole sign needs a city sign permit under Sec. 8.178 before installation.
How bright can an electronic sign be in Southfield?
No brighter than 0.3 foot-candles above ambient light, measured with a foot-candle meter at a distance equal to the square root of the sign's area in square feet times 100. For a 12-square-foot sign, that works out to about 34.6 feet from the display face, per Sec. 8.50A(1)(r) of the City Code.
Do digital signs have to turn off at night in Southfield?
Outside residential districts, the electronic portion must go dark or hold a static image between 11:00 p.m. and 6:00 a.m., unless the attached business stays open later. In residential districts, the display must show a completely black screen from 9:30 p.m. to 6:00 a.m. regardless of the business's hours.
How far apart do electronic signs have to be in Southfield?
At least 1,000 feet between electronic changeable copy signs, measured center-to-center of each sign's ground structure, though the separation does not apply where a freeway or divided median separates the two signs. Signs also cannot sit within 250 feet of Oakland County's top-50 SEMCOG crash intersections or within 50 feet of a signalized intersection's driving surface.

Sources & Official References

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