Wyoming, MI Sign Regulations: Digital Billboards (2026)

Sec. 90-709(8) of the Wyoming Code of Ordinances, part of the Chapter 90 off-premises advertising sign standards, sets the terms under which a billboard may incorporate an electronic message sign (EMC), the code's term for a digital or LED display. Before the city will issue a permit for a digital billboard structure, the applicant must demonstrate that four nonconforming sign structures within Wyoming's city limits have been demolished, or three nonconforming structures if those signs sit inside the city's Form Based Code districts along 28th Street, Division Avenue or Burton Street, a trade meant to shrink the citywide sign inventory as digital technology is introduced.

Sec. 90-709(8)(b) keeps digital boards apart from each other: no LED billboard using a moving image display may be built within 2,500 feet of another LED moving-image billboard facing the same direction of travel. Content is tightly restricted too. Sec. 90-709(8)(c) requires the entire sign face to function as a single moving-image display conveying one product or message at a time, rather than a split screen. Sec. 90-709(8)(d) bars any element from moving, flashing or scrolling except the instantaneous change between displays, and Sec. 90-709(8)(e) limits how often that change can happen, no sooner than every seven seconds, with each transition a fade lasting at least half a second. Tri-vision billboards, an older mechanical rotating-panel technology, are separately allowed under Sec. 90-709(7) on the same seven-second interval.