Pomona, CA Sign Regulations: Freeway-Facing Signs (2026)

Sec. 42-3 defines an "advertising display" broadly as "a structure or sign of any kind erected or maintained for outdoor advertising purposes on which any poster, painting or advertisement may be placed," and defines "freeway" by reference to the Streets and Highways Code as a highway where abutting landowners have no direct access. " The test turns on design intent, whether the sign's orientation, size and placement were meant to catch freeway drivers rather than local street traffic, not merely on how close the parcel sits to the freeway right-of-way.

Because the ban only lifts when the zoning ordinance affirmatively allows the display, a property owner adjacent to a freeway corridor such as State Route 60, State Route 71 or Interstate 10 cannot rely on Sec. 42-3 alone to justify a billboard; they must find the specific zoning district provision that permits it. The section traces to Ord. No. 2104 and was carried forward through later signs-chapter recodifications in Ord. No. 3417 and Ord. No. 3480.