Amarillo, TX Sign Regulations: Window Signs (2026)

' The definitions in Section 4-2-2 treat a 'sign' broadly enough to include anything 'situated outdoors or in a window, visible from a public or private street or alley,' so a poster, banner, or paper sign taped inside a storefront window counts toward the fifty-percent cap for that window's glass area. Because the exemption is limited to temporary signs, a business that wants a permanent vinyl decal, painted lettering, or an internally lit display covering more than half the window has to apply for a standard wall or general business sign permit under Section 4-2-9 instead, sized against the building's wall-sign allowance for its zoning district rather than the window exemption.

Every Section 4-2-7 exemption still requires compliance with the chapter's other rules, including the maintenance standard in Section 4-2-9(B) that bars dilapidated or unsafe displays. A retailer running seasonal sale signage, holiday posters, or hand-lettered specials in the window stays exempt from permitting as long as the coverage and temporary-display conditions hold; once either one is exceeded the display is treated as an unpermitted sign.