New Berlin, WI Special Events & Permits: Street Fair Rules (2026)
Key Facts
- Governing section
- New Berlin Code § 152-23 C(2)(d)
- Covered events
- Festivals, fairs, parades, markets, races
- Vendor permit
- Direct Sellers Permit, City Clerk's Office
- City-property approval
- Parks, Buildings and Grounds Commission
- Alcohol sales
- Requires Temporary Class B Retailer's License
- Signage
- Sign Permit under § 275-61
Summary
New Berlin's Special Event Permit ordinance names festivals and fairs as covered events, and every vendor working one, including mobile vendors, must separately get a Direct Sellers Permit from the City Clerk's office. Code Section 152-23 C(2)(d) requires the vendor permit to be displayed, plus Parks, Buildings and Grounds Commission approval for vendors on City property.
SPECIAL EVENT — An event held in the City that requires the use of public streets, rights-of-way or sidewalks, or are otherwise likely at the discretion of the City to create substantial impacts on the operations of the City, surrounding neighbors or neighborhoods. Special events include but are not limited to sporting events, festivals, fairs, parades, walks, runs/marathons, bike-a-thons, races, markets, block parties, exhibitions, motion picture filming and other events similar in nature. ... (d)Direct Sellers Permit.[1]All vendors, including mobile vendors, operating on City Property, public rights-of-way, and/or private property shall obtain a Direct Sellers Permit from the Clerk's Office. The permit shall be displayed. Vendors shall abide by the provisions of § 152-5 of the Municipal Code.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Municipal Code: Supplement 3 Update 1).
Full Breakdown
Section 152-23 defines a Special Event broadly to include sporting events, festivals, fairs, parades, walks, races, markets, block parties and similar activities that use public streets, rights-of-way or sidewalks, or that create substantial impacts on City operations or neighbors. Beyond the general Special Event Permit, the ordinance layers on separate permits by activity: vendors, including mobile vendors, operating on City property, public rights-of-way, or private property at the event must get a Direct Sellers Permit from the Clerk's Office and abide by Section 152-5, and Parks, Buildings and Grounds Commission approval is additionally required for direct sellers on City property.
Beer or wine sales at a festival require a separate Temporary Class B Retailer's License, with a licensee or operator's-license holder present on site. Event signage requires a Sign Permit from the Department of Community Development under Section 275-61, and fireworks displays require a separate Fireworks Permit approved by the Common Council. The base Special Event Permit application itself must disclose whether food, merchandise, or donations will be collected, and City department review, including Police, Fire, Public Works and Community Development, is required before approval.
Violations & Fines
A Special Event or vendor permit application can be denied for incomplete or false information, failure to provide required insurance, inadequate provisions for garbage, restrooms or parking, or if the event would unreasonably divert City resources or endanger the public. Once underway, the City may shut down an event, including its vendors, that becomes a public safety hazard or nuisance, or that violates City ordinances, state statutes, or permit terms; enforcement and penalties are further addressed in Article X and Sections 275-66 through 275-69 of the Code.
Frequently Asked Questions
Do all vendors at a New Berlin street fair need their own permit?
Can a festival in New Berlin sell beer or wine?
Who approves vendors selling on City-owned property during a fair?
Sources & Official References
Other rules in New Berlin
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