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De Pere, WI Business Licensing & Operations: Adult Entertainment (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

License required
Before operating any adult establishment, Sec. 110-5(c)
Maximum fine
Up to $1,000 per violation, Sec. 110-5(o)
License term
Expires December 31 each year
Disqualifying history
Sex/moral turpitude convictions within 5 years
Department review
Police, health, building, planning within 14 days

Summary

De Pere requires a license from the city before any sexually oriented adult entertainment establishment can operate, covering adult bookstores, cabarets, adult motion picture theaters, adult massage parlors and similar businesses. Sec. 110-5 sets licensing, background-check and facility standards, with violations punishable by a fine of up to $1,000 per offense and possible license revocation.

It is the purpose of this section to regulate sexually oriented adult entertainment establishment businesses (referred to in this section as "adult establishments") to promote the health, safety, morals and general welfare of the citizens of the city, to aid in the alleviation and prevention of the adverse and deleterious effects of criminal activity and disruption of the public peace associated with such establishments. ... From and after the effective date of the ordinance from which this section is derived, no adult establishment shall be operated or maintained in the city without first obtaining a license to operate, issued by the city. ... Any person, partnership or corporation wh ... o is found to have violated this section shall be fined a definite sum not exceeding $1,000.00 per violation, in addition to the possibility of revocation of any license.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 9).

Full Breakdown

Sec. 110-5 requires a license, issued by the city, before an adult establishment may be operated or maintained in the city, and a separate license is required for each fixed location; no license may be transferred. Applicants, including every partner, officer or director of a corporate applicant, must submit fingerprints, photographs, ten years of residential and employment history, and disclosure of any prior adult-establishment license revocation. No individual applicant, corporate officer, or partner may hold a license if convicted of, or pleading no contest to, a felony or any crime involving moral turpitude, prostitution, obscenity, or another sexually related offense within the five years before the application, or if found to have previously violated Sec.

110-5 within that same five-year window. The police department must investigate every applicant and report in writing within 14 days, while the health, building inspection, and planning departments separately inspect the premises and report compliance within 14 days. Licenses expire December 31 each year and must be renewed through the same application process. Physical layout rules require any private viewing booth to be open on one side to a lighted public aisle, built with light-colored, nonabsorbent walls at least six feet high, and lit to at least ten footcandles when unoccupied, and only one person may occupy a booth at a time. Suspension or revocation requires written notice and a hearing before the license committee.

Violations & Fines

Anyone found to have violated Sec. 110-5, including an operator responsible for an employee's violation, faces a fine of up to $1,000 per violation, and any violation continuing more than 24 hours counts as a separate offense. The common council may also suspend a license for up to six months, revoke it, or decline to renew it after written notice and a hearing before the license committee, and a licensee whose registration is revoked cannot reapply for the same license type.

Frequently Asked Questions

What kinds of businesses need this license in De Pere?
Sec. 110-5 covers adult bookstores, adult motion picture theaters, adult cabarets, adult bathhouses, adult modeling and body painting studios, adult video stores, and adult massage parlors, defined together as sexually oriented adult entertainment establishments, and every one of them must hold a city-issued license before opening.
How much can a violator be fined?
Sec. 110-5(o) sets a fine of a definite sum not exceeding $1,000.00 per violation, on top of the possibility that the common council revokes the business's license entirely. Each violation lasting more than 24 hours is treated as its own separate offense.
Can someone with a felony conviction get a license?
No. Sec. 110-5(e) bars a license to any individual applicant, corporate officer, or partnership member convicted of, or pleading no contest to, a felony or a crime of moral turpitude, prostitution, or obscenity within the preceding five years.

Sources & Official References

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