Alameda, CA Business Licensing & Operations: Massage Establishments (2026)
Key Facts
- Permit authority
- Chief of Police is investigating official
- Mandatory denial
- Penal Code Sec. 290 registrants (Sec. 6-46.5)
- Review agencies
- Building, Fire, Police, Planning; 30 days
- Temporary permit
- 30 days pending review (Sec. 6-46.6)
- Lighting standard
- 40-watt light per massage room
- Default penalty
- up to $1,000 fine or 6 months jail
Summary
Running a massage establishment or outcall massage service in Alameda without a City permit is unlawful under Sec. 6-46.3. The Chief of Police investigates every applicant's background, and the City Manager must deny the permit if the applicant was convicted of an offense requiring Penal Code Section 290 sex-offender registration.
It shall be unlawful for any person to engage in, conduct or carry on, or to permit to be engaged in, conducted or carried on, in or upon any premises in the City, the operation of a massage establishment or an outcall massage service as herein defined without first having obtained a permit duly issued in the manner set forth in Section 5-16 of this Code. For the purposes of these provisions, the Chief of Police shall be the Investigating Official of the City referred to in subsection 5-16.3, who shall make the required investigation and who may be the designate of the City Manager in conducting the hearing upon the application for permit hereunder.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 74).
Full Breakdown
Alameda licenses massage establishments and outcall massage services under Article IX of Chapter VI. Sec. 3 makes it unlawful to operate either without first obtaining a permit issued the way Sec. 5-16 of the code sets out, with the Chief of Police acting as the investigating official. Applicants must disclose their prior two addresses going back three years, proof they are at least eighteen, physical description, two 2-inch by 2-inch photographs, employment history for the prior three years, any history of a permit being revoked or suspended elsewhere, and all non-traffic criminal convictions; the Chief of Police may also require fingerprints.
If the applicant is a corporation, the application must list every officer, director and any stockholder owning more than ten percent of the stock. Once filed, Sec. 4 sends the application to the Building, Fire, Police and Planning Departments for a thirty-day compliance review, backed by a non-refundable investigation fee set by City Council resolution, and a notice of intent is posted at the proposed location before the City Manager holds a hearing. Under Sec. 5, the City Manager must deny the permit if the applicant has been convicted of an offense involving lewd conduct or violence, a crime requiring registration under Penal Code Section 290, or specified Penal Code obscenity or indecent-exposure sections, or has lied on the application.
A temporary thirty-day permit can issue while a renewal or transfer application is pending review under Sec. 6. Licensed establishments must also meet sanitation standards under Sec. 7: at least a 40-watt light in every massage room, single-use linens, separate restrooms for men and women, and secure valuables storage for patrons.
Violations & Fines
Operating without the required permit, or continuing after a denial, revocation or suspension, is unlawful under Sec. 6-46.3 and defaults to the City's general misdemeanor or infraction penalty in Sec. 1-5.1, up to a $1,000 fine and six months in jail. Advertising services beyond legitimate massage, prohibited by Sec. 6-46.8, and operating a locked, unsupervised massage room are also independent violations that can support permit revocation.
Frequently Asked Questions
Do I need a permit to open a massage business in Alameda?
What can get a massage establishment permit denied in Alameda?
Are there physical standards a licensed massage room has to meet in Alameda?
Sources & Official References
Other rules in Alameda
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Massage Establishments in Nearby Cities
How other cities in Alameda County handle massage establishments.