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Doña Ana County, NM Business Licensing & Operations: Massage Establishments (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

County license type
No standalone massage establishment license
Governing section
§ 350-510K(2), home occupation professional service
State requirement
Must hold NM massage therapy license
Customer station cap
1 station per residential property
Size cap
Counts toward 600-sq-ft home occupation limit

Summary

Doña Ana County has no standalone massage establishment license; it regulates massage therapy only as a home occupation under UDC § 350-510K(2), requiring state licensure and limiting each residential property to one customer station for a state-licensed massage therapist working from home.

These county ordinances apply to unincorporated areas of Doña Ana County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

Professional service includes home occupations involving computer programming and internet/website development, beautician/hairdresser/barber services, direct distribution, maid services, mail order, massage therapy, ironing, pet grooming, telephone/fax answering, word processing and similar service uses. Beauticians/hairdressers/barbers and massage therapists licensed by the State of New Mexico shall be limited to one customer station per residential property for the home occupation.

Full Breakdown

The county's Unified Development Code does not create a separate massage-parlor or massage-establishment licensing chapter. ' In practice that means a resident who wants to offer massage therapy out of their home must already hold a New Mexico massage therapy license, then obtain a Doña Ana County home occupation permit and business registration, and operate with only one treatment station at a time. The activity also has to fit inside the home occupation's overall 600-square-foot cap under § 350-510C and can't exceed two customer vehicles parked on-site at once under § 350-510J, since massage isn't among the categories exempted from that parking limit.

A commercial massage studio in a standalone storefront falls outside § 350-510 entirely and is instead governed by the applicable commercial zoning district's permitted-use table, not by a dedicated massage-licensing chapter.

Violations & Fines

Operating a home-based massage practice without state licensure, without a home occupation permit, or with more than one customer station is a violation of § 350-510, enforced through the same certified-mail notice and revocation process as other home occupation breaches (§ 350-510O), with possible referral to Magistrate or District Court.

Frequently Asked Questions

Does Doña Ana County license massage establishments?
Not as a separate category. The county only addresses massage therapy inside its home occupation rules at § 350-510K(2), and it has no commercial massage-parlor licensing chapter of its own. A storefront massage business is instead reviewed under the zoning district's standard commercial use table.
Can I run a massage business from my house in unincorporated Doña Ana County?
Yes, if you hold a New Mexico massage therapy license and get a county home occupation permit. Section 350-510K(2) limits you to one customer station per residential property, and the business still has to fit inside the 600-square-foot home occupation size cap.
How many massage tables can I have in my home business?
One. Section 350-510K(2) caps state-licensed massage therapists, along with beauticians, hairdressers and barbers, at one customer station per residential property for the home occupation, regardless of the size of the room you're using.

Sources & Official References

Other rules in Doña Ana County

All Doña Ana County rules

Compare Doña Ana County to another location·View the New Mexico business licensing & operations overview

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