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New Rochelle, NY Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

License holder
City Clerk issues massage establishment license
Adopted
June 17, 2025 by L.L. No. 3-2025
Review agencies
Police, Fire, Buildings Code Enforcement
Therapist license
NY Education Law § 7800 required, § 121-6
License term
Expires 1 year after issuance
First offense penalty
Up to $2,500 fine or 15 days

Summary

New Rochelle requires every massage establishment to hold a license issued through the City Clerk before opening, under City Code § 121-5. Applicants face background review by the Police Commissioner, Fire Commissioner and Buildings Code Enforcement Officer, and violators risk fines up to $5,000 and 15 days in jail.

It shall be unlawful for any person to open, conduct, maintain or operate a massage establishment unless the building, room, place or space where the same in conducted, maintained or operated is licensed in the manner prescribed in this chapter. A. No person shall operate a massage establishment used by patrons for hire or reward or advertise as being engaged in the business of massage in the City without receiving valid license in the manner prescribed in this chapter. ... C. ... The fee for such massage establishment license is set forth in Chapter 133, Fees.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: rev 4601407; v60 updated 2025-12-02; through 12-02-2025).

Full Breakdown

Chapter 121, Massage Establishments, adopted June 17, 2025 by Local Law No. 3-2025, exists, in the words of § 121-1, to protect and preserve the public health, safety and welfare by establishing license, application, and renewal procedures and adopting standards and regulations applicable to the practice of massage. Section 121-5 makes the license mandatory: it is unlawful for any person to open, conduct, maintain or operate a massage establishment unless the space is licensed, no one may advertise as being in the massage business without a valid license, and a property owner or landlord cannot let a tenant operate one without the license first being obtained.

per § 121-6. Applying under § 121-7 means disclosing the identity, date of birth and last four digits of the Social Security number of every owner, officer and manager, any felony or misdemeanor convictions, and any prior revoked or suspended massage license; anyone connected to a previously suspended or revoked license, or a materially false prior application, must be fingerprinted. The application goes to the Police Commissioner, Fire Commissioner and Buildings Code Enforcement Officer for investigation, and the City Clerk may grant the license only if all three recommend approval within 30 days.

A denial can be appealed to the Commissioner of Buildings within 30 days of notice, with a hearing required within 30 days of the appeal. Licenses expire one year after issuance and must be renewed annually.

Violations & Fines

Section 121-15 puts the Police Department and Buildings Department in charge of enforcement. A first violation of Chapter 121 is a misdemeanor punishable by a fine of up to $2,500, up to 15 days in jail, or both, with each day of continuing violation a separate offense. A second violation within three years doubles the maximum fine to $5,000, with the same possible 15-day jail term, and the Corporation Counsel can separately seek license revocation or an order closing the premises.

Frequently Asked Questions

Can I operate a massage business in New Rochelle without a license?
No. Section 121-5 makes it unlawful to open, conduct, maintain or operate a massage establishment, or to advertise as being in the massage business, without a valid license issued by the City Clerk under Chapter 121, and landlords cannot let a tenant operate one unlicensed either.
What background checks apply to a massage establishment license application?
Under § 121-7, applicants disclose identity, birth date, partial Social Security number, criminal history and any prior license revocations for every owner, officer and manager, and the Police Commissioner, Fire Commissioner and Buildings Code Enforcement Officer must each investigate and recommend approval before the City Clerk can grant the license.
Do individual massage therapists need their own license too?
Yes. Section 121-6 requires anyone practicing massage at a New Rochelle establishment to hold a separate New York State license under Education Law § 7800 et seq., in addition to the establishment itself holding a City license under § 121-5.
What's the penalty for running an unlicensed massage establishment?
Section 121-15 makes a first violation a misdemeanor with a fine up to $2,500 and up to 15 days in jail. A second violation within three years raises the maximum fine to $5,000, and the City can also seek to revoke the license or close the premises.

Sources & Official References

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