New Rochelle, NY Business Licensing & Operations: Massage Establishments (2026)
Key Facts
- License holder
- City Clerk issues massage establishment license
- Adopted
- June 17, 2025 by L.L. No. 3-2025
- Review agencies
- Police, Fire, Buildings Code Enforcement
- Therapist license
- NY Education Law § 7800 required, § 121-6
- License term
- Expires 1 year after issuance
- First offense penalty
- Up to $2,500 fine or 15 days
Summary
New Rochelle requires every massage establishment to hold a license issued through the City Clerk before opening, under City Code § 121-5. Applicants face background review by the Police Commissioner, Fire Commissioner and Buildings Code Enforcement Officer, and violators risk fines up to $5,000 and 15 days in jail.
It shall be unlawful for any person to open, conduct, maintain or operate a massage establishment unless the building, room, place or space where the same in conducted, maintained or operated is licensed in the manner prescribed in this chapter. A. No person shall operate a massage establishment used by patrons for hire or reward or advertise as being engaged in the business of massage in the City without receiving valid license in the manner prescribed in this chapter. ... C. ... The fee for such massage establishment license is set forth in Chapter 133, Fees.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: rev 4601407; v60 updated 2025-12-02; through 12-02-2025).
Full Breakdown
Chapter 121, Massage Establishments, adopted June 17, 2025 by Local Law No. 3-2025, exists, in the words of § 121-1, to protect and preserve the public health, safety and welfare by establishing license, application, and renewal procedures and adopting standards and regulations applicable to the practice of massage. Section 121-5 makes the license mandatory: it is unlawful for any person to open, conduct, maintain or operate a massage establishment unless the space is licensed, no one may advertise as being in the massage business without a valid license, and a property owner or landlord cannot let a tenant operate one without the license first being obtained.
per § 121-6. Applying under § 121-7 means disclosing the identity, date of birth and last four digits of the Social Security number of every owner, officer and manager, any felony or misdemeanor convictions, and any prior revoked or suspended massage license; anyone connected to a previously suspended or revoked license, or a materially false prior application, must be fingerprinted. The application goes to the Police Commissioner, Fire Commissioner and Buildings Code Enforcement Officer for investigation, and the City Clerk may grant the license only if all three recommend approval within 30 days.
A denial can be appealed to the Commissioner of Buildings within 30 days of notice, with a hearing required within 30 days of the appeal. Licenses expire one year after issuance and must be renewed annually.
Violations & Fines
Section 121-15 puts the Police Department and Buildings Department in charge of enforcement. A first violation of Chapter 121 is a misdemeanor punishable by a fine of up to $2,500, up to 15 days in jail, or both, with each day of continuing violation a separate offense. A second violation within three years doubles the maximum fine to $5,000, with the same possible 15-day jail term, and the Corporation Counsel can separately seek license revocation or an order closing the premises.
Frequently Asked Questions
Can I operate a massage business in New Rochelle without a license?
What background checks apply to a massage establishment license application?
Do individual massage therapists need their own license too?
What's the penalty for running an unlicensed massage establishment?
Sources & Official References
Other rules in New Rochelle
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