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Portage County, WI Business Licensing & Operations: Secondhand Dealers (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Definition
Buys/sells used coins, jewelry, electronics, media
Holding period
30 days before resale
Reporting deadline
One business day to Sheriff's Office
Late reporting fee
$25.00 per day
Forfeiture range
$5.00 to $2,000.00 per violation

Summary

Sec. 2.23 of the Portage County Code, which regulates pawnbrokers and secondhand shops together, defines a secondhand shop as a business buying and selling used coins, jewelry, digital media, or consumer electronics, and folds any business that buys previously used goods for resale into the chapter's pawnbroker rules.

These county ordinances apply to unincorporated areas of Portage County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

To the extent that a pawnbroker's business includes buying personal property previously used, rented, leased, or selling it on consignment, the provisions of this chapter shall be applicable. ... (10)Secondhand shop means businesses that engage in the buying and selling of coins, other collectable currency, jewelry, digital media articles, and/or consumer electronics that have been previously used, rented, or leased. ... (4)Holding Period.(a)Except as provided in subsection (4)(c), any secondhand article purchased or received by a pawnbroker or secondhand shop shall be kept on the premises or other place for safekeeping for not less than 30 days after the date of purchase or receipt, unless the person known by the pawnbroker or secondhand shop to be the lawful owner of the secondhand article redeems it. ... (c)If a pawnbroker or secondhand shop fails to report the required information to the Sheriff's Office within one business day of the transaction, it shall be charged a daily reporting failure fee of $25.00 per day until the required information is reported properly.

Full Breakdown

Sec. 2.23.1(10) defines a secondhand shop as a business engaged in buying and selling coins, other collectible currency, jewelry, digital media articles, or consumer electronics that have been previously used, rented, or leased. The chapter's pawnbroker definition, Sec. 2.23.1(7), extends its own coverage to that kind of business: to the extent a business's dealings include buying personal property previously used, rented, leased, or selling it on consignment, the chapter's provisions apply. That pulls secondhand shops into the same recordkeeping and reporting scheme as pawnbrokers. Sec.

2.23.8(4)(a) requires any secondhand article purchased or received by a secondhand shop to stay on the premises, held separate from saleable inventory, for at least 30 days after purchase, unless the known lawful owner redeems it first, and the shop must let a law enforcement officer inspect the item during that period. Sec. 2.23.8(3) requires the shop to record, in ink or an approved computerized system, a full description of each item, the price paid, the seller's identifying information and photo ID, and the transaction date.

Sec. 2.23.8(7) requires the shop to transmit every reportable transaction to the Portage County Sheriff's Office electronically within one business day, and to post a sign telling patrons that transactions are reported daily. A secondhand shop, like a pawnbroker, must also verify a seller's identification and cannot buy from a minor without a parent or guardian present and signing the form, per Sec. 2.23.8(1)-(2).

Violations & Fines

Sec. 2.23.8(7)(c) charges a secondhand shop a daily reporting failure fee of $25.00 per day that it fails to report the required transaction information to the Sheriff's Office within one business day. Beyond that fee, Sec. 2.23.14 makes any violation of the chapter, including the recordkeeping and holding-period rules, punishable by a forfeiture of not less than $5.00 nor more than $2,000.00, plus prosecution costs, with up to 90 days in the County Jail in default of payment, and each day of violation is a separate offense.

Frequently Asked Questions

Is a secondhand shop treated the same as a pawnbroker?
Largely yes. Sec. 2.23.1(7) extends the chapter's pawnbroker provisions to any business that buys previously used, rented, or leased personal property, and Sec. 2.23.1(10) separately defines 'secondhand shop,' so both types of business share the same recordkeeping, holding-period, and Sheriff's Office reporting duties under Sec. 2.23.8.
How long must a secondhand shop hold an item before reselling it?
Sec. 2.23.8(4)(a) requires the shop to keep a purchased secondhand article on the premises, separate from saleable inventory, for at least 30 days after purchase, unless the item's known lawful owner redeems it first, during which time a law enforcement officer may inspect it.
What happens if a shop reports transactions late?
Sec. 2.23.8(7)(c) charges a daily reporting failure fee of $25.00 for every day the shop fails to submit the required transaction report to the Sheriff's Office within one business day of the sale, on top of the chapter's general forfeiture for a violation.
Can a secondhand shop buy from a minor?
No, not on its own under this county ordinance. Sec. 2.23.8(2) bars a transaction with a minor unless the minor's parent or guardian is present at the time of the transaction, signs the transaction form, and provides identification as the section requires.

Sources & Official References

Other rules in Portage County

All Portage County rules

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