Montgomery, AL Outdoor Lighting: Billboard Lighting (2026)
Key Facts
- Flashing/moving lights
- Prohibited on outdoor advertising structures
- Exception
- Time, date, temperature, weather, news
- Glare rule
- Cannot direct beams onto the highway
- Traffic signal rule
- Cannot obscure an official traffic signal
- Coverage area
- Within 660 ft of highway right-of-way
Summary
Montgomery, Alabama bans flashing, intermittent or moving lights on outdoor advertising structures next to interstate and primary highways under City Code Appendix C, Article IX, Section 3.b, with a narrow carve-out for public-service displays like time, date, temperature, weather or news. Billboard lighting also cannot glare into traffic or obscure an official traffic signal.
Lighting.(1)Signs shall not be erected or maintained which contain, include or are illuminated by any flashing, intermittent or moving lights, except those giving public service information such as, but not limited to time, date, temperature, weather or news.(2)Signs shall not be erected or maintained which are not effectively shielded so as to prevent beams or rays of light from being directed at any portion of traveled-way of any interstate or primary highway and are of such intensity or brilliance as to cause glare or impair the vision of the driver of any motor vehicle.(3)Signs shall not be erected or maintained which shall be so illuminated that they obscure or interfere with any official traffic sign, device, or signal.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 27).
Full Breakdown
b of Article IX, adopted under Alabama's 1971 Highway Beautification Act, sets three lighting rules for outdoor advertising structures in the adjacent area of an interstate or primary highway. First, signs cannot be erected or maintained if they contain, include or are illuminated by any flashing, intermittent or moving lights; the only exception is a display giving public service information such as, but not limited to, time, date, temperature, weather or news, which is the narrow path most digital message displays rely on. Second, a sign's illumination has to be effectively shielded so that beams or rays are not directed onto the traveled way of the highway, and the light cannot be intense or bright enough to cause glare or impair a driver's vision.
Third, a sign cannot be so illuminated that it obscures or interferes with an official traffic sign, device or signal. These lighting rules sit alongside the article's separate size (1,200-square-foot maximum face), spacing (1,000 feet between structures on interstates) and height (50-foot) limits in Section 3, and apply to every sign that qualifies for the article's business-area exception; a sign that fails the lighting test does not qualify as an allowed outdoor advertising structure even if it otherwise meets the size and spacing rules. The lighting requirement carries no separate numeric brightness or dimming standard of its own; the operative test is whether the light flashes, moves or glares rather than a photometric limit.
Violations & Fines
An outdoor advertising structure lit with flashing, intermittent or moving lights, or with glare that impairs drivers or obscures a traffic signal, is treated as a violation of Article IX and enforced under the zoning ordinance's general Article II. The owner is punished under City Code Section 1-6, with each day of continued illumination charged as a separate offense, and the administrative official may seek an injunction to compel the sign's lighting to be brought into compliance or removed.
Frequently Asked Questions
Can a Montgomery billboard show a scrolling or flashing message?
Is there a brightness limit for illuminated billboards in Montgomery?
Does the lighting rule apply to every sign in the city?
Sources & Official References
Other rules in Montgomery
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