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Kalamazoo, MI Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Allowed districts
D1, D2, D3, CC, M-1, M-2 only
Spacing between digital signs
2,500 feet minimum
Residential setback
300 feet (100 feet on part of W. Main St.)
Message change interval
No more than once per 10 seconds
Citywide structure cap
8 new structures since July 1, 2013
Elimination credits required
6 credits per new/upgraded sign

Summary

In the City of Kalamazoo, internally illuminated LED billboards are allowed only as replacements for existing large static off-premises signs in D1, D2, D3, CC, M-1 and M-2 districts, capped citywide at eight new structures since July 2013, with mandatory dimming and a 10-second minimum message hold.

§ 50-9.7. Internally illuminated automatic changeable copy signs. ... ... A. Permitted off-premises signs. ... any internally illuminated, automatic changeable copy signs, such as, but not limited to, signs using LED technology, are permitted as a lawful conforming off-premises sign in compliance with the following requirements: (1) Location. Such signs shall only be located in D1, D2, D3, CC, M-1, and M-2 Zoning Districts when the following are met: ... (c) Whose sign face area does not exceed that of the static sign face or faces being replaced; and is not less than 2,500 feet from another off-premises internally illuminated automatic changeable copy sign. ... ... C. General requirements. ... (1) Sign face images shall not change more often than once every 10 seconds. ... (3) The luminance ... shall utilize dimming capabilities so that the maximum luminescence of the sign shall not exceed 0.2 footcandle over ambient light conditions when measured at a height of five feet facing the sign face at a distance of 200 feet. ... ... D. After July 1, 2013, no more than eight additional internally illuminated off-premises automatic changeable copy sign structures shall be permitted in the City.

Full Breakdown

City Code § 50-9.7 lets an off-premises sign owner convert a static or manual changeable-copy billboard into an internally illuminated automatic changeable copy sign, such as an LED billboard, only on a site where a sign of 200 square feet or more already stood as of July 1, 2013 next to a state or federally controlled road. The new digital face cannot be located within 300 feet of a residential district (100 feet on part of West Main Street), cannot exceed the size of the static face it replaces, and must sit at least 2,500 feet from any other digital off-premises sign.

Converting a sign also forces removal of six sign support structure elimination credits citywide, with the Community Planning and Economic Development Department tracking the credit ledger: eliminating an old sign structure counts for two credits outside the CC, M-1 and M-2 districts and one credit inside them. Section 50-9.7C limits message changes to no more than once every 10 seconds, bans animation, dissolving and fading transitions, requires the display to default to a static image on mechanical failure, and bars sound or broadcast transmissions. Section 50-9.7D caps the entire program at eight additional structures citywide after July 1, 2013.

General zoning violations under Appendix A § 10.3 carry a municipal civil infraction fine of up to $500 for each day the violation continues, enforced by the City Planner.

Violations & Fines

A digital billboard installed without meeting the site, spacing, size or credit requirements of § 50-9.7 is a zoning violation. Under Appendix A § 10.3, the City Planner may pursue a municipal civil infraction, and any person or entity found responsible faces a fine of up to $500 for each day the violation continues, plus a possible lien on the property.

Frequently Asked Questions

Can a new digital billboard go up anywhere in Kalamazoo?
No. Section 50-9.7 confines them to the D1, D2, D3, CC, M-1 and M-2 zoning districts, and only on sites where a static off-premises sign of 200 square feet or more already existed as of July 1, 2013 next to a state or federally controlled road.
How close can a digital billboard be to a house?
It must be more than 300 feet from a residential zoning district under § 50-9.7, except along part of West Main Street where a 100-foot separation from a preexisting residential use applies instead.
How often can the message change?
Section 50-9.7C limits changes to no more than once every 10 seconds and bans animation, dissolving or fading transitions between messages, with a default to a static image if the sign malfunctions.

Sources & Official References

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