Medford, OR Sign Regulations: Digital Billboards (2026)

1700(1)(d) permits electronic message signs as a ground sign subject to a specific set of conditions. Each parcel of land is permitted one electronic message sign only if the sign is 150 feet or farther from any residential zoning district; closer placements are not allowed as a ground sign under this basic-regulations section. All text displayed must remain static for a minimum of five seconds, and continuous scrolling text is prohibited, though the restriction does not apply to animated images or images that move or appear to move.

Every electronic message sign must have automatic dimming capabilities that adjust brightness to ambient light conditions at all times of day and night. An existing conforming ground sign may be converted to an electronic message sign, but a nonconforming ground sign may not be converted to one. 1700(1)(d) is the specific provision governing digital displays in Medford's primary commercial corridors along Highway 62, Crater Lake Highway and Riverside Avenue.