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Roanoke County, VA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Minimum dwell time
10 seconds per image
Maximum twirl time
3 seconds between images
Allowed districts
C-2, I-1, I-2 only
Max off-premises sign size
378 sq ft + 10% embellishments
Height cap
35 feet above nearest road

Summary

Roanoke County allows changeable-message tri-vision billboard faces only on existing or replacement off-premises signs in its C-2, I-1 and I-2 districts, and only if each image holds for at least ten seconds with no more than a three-second twirl between images.

These county ordinances apply to unincorporated areas of Roanoke County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

Tri-vision changeable messages shall be allowed on existing and replaced off-premises signs, located within the C-2, I-1 and I-2 zoning districts, which meet the location and design standards in this section. The minimum dwell time that an image must remain visible shall be ten (10) seconds. The maximum twirl time between image changes shall be three (3) seconds.

Full Breakdown

Section 30-93-14(A) caps the total number of off-premises sign structures countywide as of September 23, 2003 and treats digital displays as a narrow exception within that cap rather than a separate sign category. b permits tri-vision changeable-message faces on existing and replacement structures. The technical limits are specific: the minimum dwell time an image must remain visible is ten seconds, and the maximum twirl time between image changes is three seconds, preventing the flicker effect that would otherwise distract drivers on adjacent roads. c: no closer than 500 feet to another off-premises sign, no closer than 200 feet to a residential district, park, school, library or religious assembly property, a height cap of 35 feet above the nearest abutting road edge, no roof mounting, no side-by-side or multi-decker faces, minimum setbacks of 40 feet from a right-of-way centerline or 15 feet from the front property line (whichever is greater) and 15 feet from side or rear lines, and a maximum sign area of 378 square feet plus 10 percent for embellishments. d, so any digital conversion still nets out the county's overall off-premises sign inventory.

Violations & Fines

Section 30-93 sign violations, including an unpermitted digital or tri-vision display, are a scheduled civil infraction under § 30-22-1: $200 for the initial summons and $500 for each additional one, capped at $5,000 for repeat violations arising from the same facts within ten days, tried in General District Court if the recipient does not waive trial and admit liability.

Frequently Asked Questions

Are digital billboards allowed in Roanoke County?
Only in a narrow case: tri-vision changeable-message faces are allowed on existing or replacement off-premises signs already conforming in the C-2, I-1 and I-2 districts under § 30-93-14(A)2.b, not as new freestanding digital billboards elsewhere.
How fast can a Roanoke County digital billboard change images?
Each image must remain visible for at least ten seconds (the minimum dwell time), and the transition, or twirl, between images cannot exceed three seconds, per § 30-93-14(A)2.b.
Can a new digital billboard be built anywhere in Roanoke County?
No. Any new off-premises sign requires a demolition permit removing an existing off-premises sign of equal or greater area under § 30-93-14(A)2.d, and the county has capped the total number of off-premises structures since 2003.

Sources & Official References

Other rules in Roanoke County

All Roanoke County rules

Compare Roanoke County to another location·View the Virginia sign regulations overview

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