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Roanoke, VA Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Max readerboard area
40% of total sign area
District size cap
25 sq ft in CN, D, IN, UC, CG
Minimum static hold
6 seconds before copy changes
Brightness cap
0.3 footcandle over ambient at measured distance
Dimming
Ambient-light sensor required
Governing section
Roanoke Zoning Code § 36.2-669

Summary

Roanoke caps electronic readerboard signs at 40 percent of the total sign area they're attached to, limits them to 25 square feet in CN, D, IN, UC, and CG districts, requires each display to hold static for at least six seconds, and caps night-time brightness at 0.3 footcandles over ambient light under Section 36.2-669.

(b)Electronic readerboard signs shall be subject to these requirements:(1)The electronic readerboard shall abut or connect with a static sign face.(2)The electronic readerboard portion of the sign shall constitute no more than forty (40) percent of the total sign area of which it is an integral part.(3)An electronic readerboard in a CN, D, IN, UC, or CG District shall not exceed twenty-five (25) square feet in sign area.(4)The frequency of change of copy shall be established so that each display of copy remains static with no animation for at least six (6) seconds before changing to new copy.(5)An electronic readerboard shall be controlled so that the night-time illumination level does not exceed three-tenths (0.3) footcandles over ambient light, measured at a specified distance from the sign face.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 94 Update 1).

Full Breakdown

2-669 governs both changeable copy signs and electronic readerboard signs, which the definitions section describes as computer-generated signs displaying messages that can be changed or altered on a fixed screen through electrically illuminated segments (a static electronic gas-price display does not count). Subsection (a) requires changeable copy signs to abut or connect with a static sign face, with the changeable portion capped at 80 percent of the overall sign. 3) of a footcandle over ambient light, measured at a distance calculated by multiplying the sign's square footage by 100 and taking the square root of that product in feet.

To hit that brightness cap, every electronic readerboard must carry a sensor that reads ambient light and dims the display automatically. 2-675 in addition to these readerboard standards.

Violations & Fines

Running an electronic readerboard that exceeds 40 percent of its sign's total area, tops 25 square feet in the CN, D, IN, UC, or CG Districts, changes copy faster than the required six-second static hold, or exceeds 0.3 footcandles of night-time brightness over ambient light violates Section 36.2-669 and is enforced under Section 36.2-571 as a zoning misdemeanor, with the Zoning Administrator able to order the sign brought into compliance or removed.

Frequently Asked Questions

How bright can a digital sign be in Roanoke at night?
Section 36.2-669(b)(5) caps night-time illumination at three-tenths (0.3) of a footcandle over ambient light, measured at a distance set by multiplying the sign's square footage by 100 and taking the square root. Every electronic readerboard must have a sensor that reads ambient light and dims automatically to stay under that cap.
How fast can an electronic billboard in Roanoke change its message?
Not fast at all. Section 36.2-669(b)(4) requires each display of copy to remain static, with no animation, for at least six seconds before switching to new copy, which rules out scrolling text or quick flashing transitions.
How big can an electronic readerboard sign be in Roanoke?
It depends on the district and the sign it is attached to. Section 36.2-669(b)(2) caps the readerboard portion at 40 percent of the total sign area, and subsection (b)(3) adds a hard 25-square-foot limit on readerboards in the CN, D, IN, UC, and CG Districts.

Sources & Official References

Other rules in Roanoke

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