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Wellington, FL Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Where allowed
Only in monument signs, gas/community-facility sites
Minimum message duration
10 seconds
Brightness cap
0.3 foot-candles above ambient at 100 ft
Max sign area with digital component
32 square feet
Colors allowed
White or red on black background
Permit
Sign permit required, PZB division review

Summary

Wellington allows digital signs only as part of a monument sign at gas station and community-facilities sites, and only under strict technical limits. The Land Development Regulations cap brightness, ban flashing or scrolling, and set a ten-second minimum message duration, keeping electronic displays from becoming a driving distraction along Wellington's arterials.

d.When a digital sign is incorporated into a monument sign at sites with gasoline sales and community facilities land uses, the following shall apply:i.The digital sign shall have automatic dimming capabilities to measure and adjust brightness relative to ambient light levels. Brightness shall not exceed 0.3 foot-candles above ambient light levels measured at a distance of 100 feet from the sign face at a height of six feet above grade at all times. ... ii.The electronic display shall not flash, scroll, have intermittent light, or be animated. Changes of electronic display shall occur simultaneously on the entire electronic area of the sign face. The minimum duration of any electronic message displayed shall be ten seconds.iii.The electronic lettering or graphics displayed shall be either white or red and the display area shall have a black non-lighted background.iv.The maximum sign area of an electronic display shall not cause the sign area of the entire sign to exceed 32 square feet.

Full Breakdown

Under Land Development Regulations Sec. 7.9.8.B.2.d, a digital sign may only be incorporated into a monument sign, and only at sites with gasoline sales or community facilities land uses; digital displays are not authorized as freestanding electronic billboards elsewhere in the village. Where permitted, the digital component must have automatic dimming that measures and adjusts brightness to ambient light, and brightness cannot exceed 0.3 foot-candles above ambient light levels measured 100 feet from the sign face at six feet above grade, with light-level readings submitted in writing to the planning and zoning division before the building permit is approved.

The display cannot flash, scroll, show intermittent light, or animate; any change to the electronic display must occur simultaneously across the entire electronic area. Every message must hold for a minimum of ten seconds before changing. Lettering or graphics are restricted to white or red on a black, non-lighted background, and the electronic display area cannot push the total sign area of the monument sign past 32 square feet. The same digital-sign standards in subsections 2.c and 2.d also govern digital auxiliary ground signs at drive-thru lanes under Sec.

7.9.8.B.4.b. All permanent signs, including any with a digital component, require a sign permit under Sec. 7.9.9, reviewed by Wellington's planning and zoning division through its electronic review portal, with a ten-business-day initial review period.

Violations & Fines

Erecting or altering a digital sign without a sign permit, or installing one outside a gas-sales or community-facilities monument sign, is unlawful under LDR Sec. 7.9.9.A and subject to code enforcement action before Wellington's special magistrate, which can order removal and impose fines under the village's Class I-IV code compliance fine schedule (Code of Ordinances ch. 2). A sign that flashes, scrolls, exceeds the 0.3 foot-candle brightness cap, or displays messages faster than the ten-second minimum is non-compliant and can be ordered brought into conformance or removed.

Frequently Asked Questions

Can any business in Wellington install a digital billboard?
No. The Land Development Regulations only allow a digital display as part of a monument sign, and only at sites with gasoline sales or community facilities land uses under Sec. 7.9.8.B.2.d. A standalone digital billboard elsewhere in the village is not an authorized sign type.
How fast can a Wellington digital sign change its message?
Not faster than once every ten seconds. Sec. 7.9.8.B.2.d.ii sets a minimum display duration of ten seconds per message and bars flashing, scrolling, intermittent light, or animation, with changes required to occur simultaneously across the whole display.
How bright can a digital sign be in Wellington?
Brightness cannot exceed 0.3 foot-candles above ambient light levels, measured 100 feet from the sign face at six feet above grade, per Sec. 7.9.8.B.2.d.i. The applicant must confirm and submit light-level readings to the planning and zoning division before the building permit is approved.

Sources & Official References

Other rules in Wellington

All Wellington rules

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