Ventura, CA Sign Regulations: Freeway-Facing Signs (2026)

190(A) makes clear that the 85-square-foot and 25-foot maximums for a freeway pole sign can be granted in addition to the regular maximum sign allowance the underlying zone already provides for the freeway service facility, so the pole sign is effectively bonus signage layered on top of standard commercial signage. 190(C) requires the decision-making authority to make five findings before approving the use permit: that the sign is consistent with the sign chapter's purpose, that it is exclusively oriented to and primarily visible from the freeway rather than surface streets, that it will not be visually obtrusive or detract from the city's visual quality, that it will not block views of the city, hills, or coastline from the freeway, and that it is in scale and harmony with the surrounding development.

520 instead, and conditions on location and dimensions can be imposed there. 150(F) reinforces the citywide rule that a sign on a side or rear building elevation intended solely for freeway visibility is not permitted at all, meaning freeway-oriented visibility for a business must come through the pole sign use permit route rather than an oversized wall sign.