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Alameda, CA Sign Regulations: Window Signs (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Maximum window sign area
10 square feet per sign
Maximum window coverage
25% of one window's area
Eligible floors
First and second floors only
Permit required
Planning Dept. sign permit for permanent signs
Promotional sign duration
30 days, 90 days/yr cumulative

Summary

Alameda caps window signs at 10 square feet and 25% of any one window's area under Municipal Code Section 30-6.4.c. Signs are allowed only on windows, doors or openings on the first and second floors of a building frontage, and must be mounted inside or painted directly on the glass; window displays of merchandise are treated differently and don't count against the limit.

c.Window Signs.1.Signs shall be permitted only for windows, doors or openings as set forth in the definition of "window sign" that are located on the first and second floors of the building frontage.2.Signs shall be mounted on the inside of or painted on windows, doors or openings as set forth in the definition of "window sign."3.No permanent and/or temporary window sign shall be larger than ten (10) square feet, and shall not occupy more than twenty-five (25%) percent of the area of any one (1) window. For the purposes of this section, window shall mean the area defined by the framing of the window. Exempt signs, as described in subsection 30-6.7, and window displays as defined by this section, shall not be considered "window signs" for the purpose of determining compliance with this subsection.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 74).

Full Breakdown

2 as any sign painted on, affixed to, or placed within three feet of a window, door or opening and designed to be viewed from outside the building, excluding merchandise displays. c then sets the operative standard: window signs are permitted only for windows, doors or openings on the first and second floors of a building frontage, and each sign must be mounted on the inside of, or painted on, the glass rather than hung outside. No permanent or temporary window sign may exceed ten square feet, and no single sign may cover more than 25 percent of the area of the window it occupies, measured by the window's frame.

3, which require a sign permit reviewed by the Planning Director for all permanent signs, including window signs that would otherwise not need a building permit. f: one per building elevation with street frontage, for up to 30 consecutive days and a cumulative 90 days per year, still subject to the same size cap. 5 square feet, and genuine 'window displays' of merchandise, are carved out of the window sign count entirely. c, allowing up to 25 percent window coverage but with special-event exceptions.

Violations & Fines

A window sign installed without the required Planning Department sign permit, or one that exceeds the 10-square-foot or 25 percent window-coverage cap, is a nonconforming sign subject to Section 30-6.10's abatement schedule. The Planning and Building Director can order removal, and unremoved signs become the property owner's responsibility to take down, with costs billable to the owner under Section 30-6.11 if the City has to do the work.

Frequently Asked Questions

Can I put any sign in my Alameda storefront window?
No. Under Municipal Code Section 30-6.4.c, a window sign can't exceed 10 square feet or cover more than 25 percent of the window's area, and it must be mounted on the inside of or painted on the glass. Only windows, doors, or openings on the first or second floor of the building frontage qualify; upper-floor businesses use different sign types.
Do temporary sale signs in a window count against the limit?
Temporary 'promotional' window signs are allowed under Section 30-6.8.f for up to 30 consecutive days at a time, capped at 90 cumulative days per year, but they still can't exceed the size limits in Section 30-6.4.c. A genuine merchandise 'window display' isn't a sign at all and is exempt from the count.
Does a window sign need a permit in Alameda?
Yes for anything treated as permanent. Section 30-6.3.a requires a sign permit from the Planning Department before any permanent sign, including window signs, can be installed, even if it wouldn't otherwise need a building permit. Temporary window signs allowed under Section 30-6.8 are exempt from that permit step.

Sources & Official References

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