Pottstown, PA Sign Regulations: Window Signs (2026)

Section 714, added by Ordinance 2237 in December 2024, sets special window sign rules that apply only in the Downtown, Downtown Gateway, Gateway East, Gateway West and Traditional Town Neighborhood zoning districts. Every window sign must consist of words or a logo, cannot have an opaque or semi-transparent background that blocks the view into the building, and cannot advertise a specific manufacturer's branded product like a soda or beer logo. For permanent window signs, coverage is capped at 25% of the total window area of the storefront per street frontage, though any single windowpane on a multi-pane storefront can run up to 50% coverage as long as the whole storefront still stays under the 25% aggregate.

Temporary signs get more room but less time: they can occupy up to 40% of the storefront window area, combined with any permanent window signage, but only if displayed for 14 days or less, only for a commercial promotion, special event or seasonal sale, capped at no more than two temporary signs at once, never illuminated, and each one must be dated with its posting date. Section 714 also carves out exceptions: health and fitness businesses may frost 50% of their window area without it counting toward any window sign limit, industrial and vacant commercial storefronts may fully wrap their windows in opaque imagery without text or a logo, and up to three square feet of basic information (hours, address, phone number, accepted payment types and an 'Open' notice) doesn't count toward any sign area calculation at all.

Ordinance 2237 also grandfathered every existing window sign in these five districts as a legal nonconforming sign, but once removed, replacement signage must meet Section 714 in full, and none of this overrides the separate Historic District sign review under Section 711.