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Janesville, WI Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

License holder
Massage establishment (separate from technician)
Denial ground
Conviction of a crime of violence
Non-use void trigger
60 consecutive days unused
Application requires
Fingerprints + 2 photographs
State preemption
Wis. Stats. § 460.17 local-regulation limit
Exempt professions
Physicians, PTs, licensed massage therapists

Summary

In the City of Janesville, operating a massage establishment requires a separate City license from any individual massage technician license, unless Wisconsin's Chapter 460 preemption applies. The license can be denied to anyone convicted of a violent crime and goes void if the business sits unused for more than 60 days.

No person, firm, corporation, or other entity shall operate a massage establishment without first obtaining a massage establishment license from the City issued pursuant to the provisions of this article unless limited by Wis. Stats. § 460.17, Local regulation, as from time to time amended or renumbered, or other applicable laws. ... No license under this article shall be granted to any person convicted of a crime of violence or to any person whose character or physical or mental condition is found to be inimical to public health, safety, morals, or general welfare. ... Any license granted or issued under this article shall be void and of no further force or effect if the application is incorrect, incomplete, false or misleading, or if the license, if granted, is not used for more than 60 consecutive days.

Full Breakdown

Janesville Code of General Ordinances Ch. 12, Art. XI regulates massage establishments and technicians. Section 12-309 requires any person, firm or corporation operating a massage establishment, defined in Section 12-307 as a place of business where private massage is a principal use, to hold a City massage establishment license unless limited by Wis. Stats. § 460.17's local-regulation provision. This license is distinct from the massage technician license required of individual practitioners under Section 12-308, though a sole proprietor employing no one else needs both under Section 12-312(a).

Applicants for the establishment license file with the City Clerk under Section 12-312(a), providing the business address, two recent photographs, a complete set of fingerprints, prior business history including any past license revocation, and a full list of criminal and City ordinance convictions, along with the license fee set by City Council resolution in the fee schedule. Section 12-310 exempts licensed physicians, chiropractors, physical therapists, nurses, and state-registered massage therapists and body workers, as well as barbers and beauticians whose massage is limited to the head and scalp.

Section 12-314 bars issuance of any license under the article to a person convicted of a crime of violence or whose character or condition is found inimical to public health, safety, morals, or general welfare.

Violations & Fines

Under Section 12-315(a), the City Clerk's office may not process, grant, or issue a license if the application is incorrect, false, misleading, or incomplete. Section 12-315(b) further voids any license already granted or issued if it is not used, meaning services are not provided to the public, for more than 60 consecutive days, or if the underlying application proves incorrect or misleading. Section 12-315(c) allows the applicant or licensee to appeal a resulting non-issuance or voiding in the manner set out elsewhere in the article.

Frequently Asked Questions

Is a Janesville massage establishment license the same as a technician license?
No. Section 12-309 requires a separate massage establishment license for the business location, while Section 12-308 requires individual practitioners to hold their own massage technician license, and a sole proprietor with no employees must hold both under Section 12-312(a).
Can a Janesville massage establishment license be denied for a criminal record?
Yes. Section 12-314 bars granting any license under the article to a person convicted of a crime of violence or whose character or physical or mental condition is found inimical to public health, safety, morals, or general welfare.
What happens if a licensed Janesville massage establishment closes for a while?
Section 12-315(b) voids the license if it goes unused for more than 60 consecutive days, meaning the business fails to provide licensed massage services to the public in an ongoing, substantial manner during that period.

Sources & Official References

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