Sun Prairie, WI Business Licensing & Operations: Massage Establishments (2026)

40 makes the state professional license the local standard. 020 says it is unlawful for any person to engage in, conduct, carry on, or permit to be carried on the practice of massage on any premises in the city unless that person holds a Wisconsin license as a massage therapist or bodyworker as those terms are defined in Wis. 98. 010, spells out what counts as massage for enforcement purposes: pressure, friction, stroking, kneading, rubbing, tapping, pounding, bathing, touching, binding, painting, irritating or stimulating external parts of the body by hand or with a manual, mechanical or electrical appliance, with or without rubbing alcohol, liniments, antiseptic oils, powders, cremes, lotions, soaps or ointments.

The definition carves out medical diagnosis and physical-therapy instruction, both of which are licensed separately under Wis. 50(4), so a licensed physical therapist practicing within that scope is not swept into the massage chapter. Because the ordinance ties directly to the state license, the practical effect in Sun Prairie is that operating without a current Wisconsin massage therapist or bodyworker credential is a municipal code violation on top of any state licensing consequence, and the chapter's text tracks the state definition automatically as it may be renumbered or amended, so the city ordinance does not go stale if the state renumbers its licensing statute.