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Business Licensing & Operations in Madison, WI (2026)

5 verified business licensing & operations rules for Madison, Wisconsin, sourced directly from the municipal code and official government pages.

Verified from official government sources

Adult Entertainment

Madison requires a City license before anyone can operate an adult book or video store, adult motion picture theater, or adult entertainment tavern. MGO § 9.05 sets an application and screening process through the City Clerk, standards for who can hold a license, a required zoning certificate, and forfeitures up to $300 for violations.

Madison Adult Entertainment License

Significant Restrictions

Madison General Ordinances § 9.05

(2)License.(a)Except as provided in Subdivision (d) below, from and after the effective date of this Ordinance, no adult entertainment establishment or adult entertainment tavern shall be operated or maintained in the City without first obtaining a license to operate issued by the City.(b)A license may be issued only for one adult entertainment establishment or adult entertainment tavern locate...

Massage Establishments

Madison licenses massage establishments and therapists under MGO Ch. 9.06, requiring background checks, state-licensed therapists, and inspections to deter illicit operations while allowing legitimate practices.

Massage Establishment License

Some Restrictions

Wis. Stat. ch. 460 (massage therapy and bodywork therapy)

460.01 Definitions. In this chapter: 460.01(1g) (1g) “Adjunctive therapy” means any of the following: 460.01(1g)(a) (a) The use of a device that simulates or enhances a manual action. 460.01(1g)(b) (b) The application of water, lubricants, or other nonprescription topical agents to the skin. 460.01(1g)(c) (c) The application of heat or cold to the skin in the absence of an electromagnetic devic...

Tattoo & Body Modification

Madison requires anyone who tattoos or body-pierces, or any establishment offering it, to hold a license from Public Health Madison & Dane County before opening. Applicants must pass a pre-inspection and follow Wisconsin's tattoo/body-piercing sanitation code, and the license must stay posted on-site year-round.

Madison Tattoo & Piercing License

Significant Restrictions

Madison General Ordinances § 7.15

(6)Licensing and Fees.(a)No person, firm, or corporation may operate a tattoo or body-piercing establishment or combination thereof on an annual or temporary basis unless the person has obtained a license and paid fees as specified in this section.(b)No person may tattoo or body pierce another person within the City unless the person has obtained a license and paid fees as specified in Wis. Adm...

Tobacco Retail License

Madison requires every vape and e-cigarette retailer to hold a Cigarette and Tobacco Products Retailer license under Madison Ch. 41 and Wis. Stat. §139.34, with annual renewal and PHMDC compliance inspections.

Vape shop licensing requirements

Some Restrictions

Wis. Stat. § 134.65 (cigarette, electronic vaping device, and tobacco retailer license)

134.65 Cigarette, electronic vaping devices, and tobacco products retailer license. 134.65(1a) (1a) In this section: 134.65(1a)(a) (a) “Cigarette” has the meaning given in s. 139.30 (1m) . 134.65(1a)(b) (b) “Electronic vaping device” means a device that may be used to deliver any aerosolized or vaporized liquid or other substance for inhalation, regardless of whether the liquid or other substan...

Secondhand Dealers

Madison secondhand dealers and pawnbrokers must license under MGO Ch. 9.49 and report transactions to police via Wisconsin's Leads Online system to deter trafficking in stolen goods.

Secondhand Article Dealer License

Some Restrictions

Wis. Stat. § 134.71 (pawnbrokers and secondhand article and jewelry dealers)

134.71 Pawnbrokers and secondhand article and jewelry dealers. 134.71(1) (1) Definitions. In this section: 134.71(1)(a) (a) “Article” means any of the following articles except jewelry: 134.71(1)(a)1. 1. Audiovisual equipment. 134.71(1)(a)2. 2. Bicycles. 134.71(1)(a)3. 3. China. 134.71(1)(a)4. 4. Computers, printers, software and computer supplies. 134.71(1)(a)5. 5. Computer toys and games. 134...

Looking for Dane County county-wide rules?

County ordinances apply to unincorporated areas and may supplement Madison city rules.

Business Licensing & Operations in Dane County