San Clemente's home occupation rules keep businesses invisible from the street, so on-site advertising signs for home occupations are not permitted. Sign standards in Chapter 17.84 govern residential signage, and even temporary business banners citywide expressly exclude home occupations.
Signage for home-based businesses is constrained by two parts of the Zoning Code. The home occupation standards (Section 17.16.140) require the business to stay incidental and not change the residential character, which the city implements by disallowing signage and other outward evidence of a business. Sign regulations in Chapter 17.84, including Section 17.84.030 on specific regulations by sign type, govern signs in residential zones; the city's temporary-banner allowance citywide expressly excludes home occupations. In practice a home business may not post advertising, illuminated or window signs, though ordinary residential identification like house numbers and a nameplate is unaffected. Any proposed sign should be checked against Chapter 17.84, since sign permits and size limits apply.
Posting a commercial sign, banner or window advertisement for a home occupation violates both the home occupation standards and Chapter 17.84, subject to enforcement and removal. Signs without a required permit may be cited and can jeopardize the approval.
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