Fitchburg, WI Food Trucks & Mobile Vendors: Sidewalk & Mobile Vending (2026)

City Code Chapter 67, Sec. 67-1 makes it unlawful to vend, sell or offer for sale any goods, wares or foodstuffs on any highway, street, alley or sidewalk by setting up a booth, cart or stand, preparing food or beverages, or stopping vehicles or pedestrians to sell, without first obtaining the license required by the chapter. The definition of vending sweeps in nearly every step of the operation, including interacting with potential customers or taking names for future sales, though delivering the cart or supplies to and from the site is exempt.

Sec. 67-3 routes applications to the economic development director, who must designate a specific vending site unless the vending is non-stationary, such as summer ice cream sales. Three license types exist: an annual license issued April 15 and expiring the following April 14, a monthly license good for 30 days, and a fee-free special-event license that can cover multiple vendors at a community festival. 00 aggregate limit, evidenced by a certificate requiring 30 days' notice to the city before cancellation or material change. Licenses are issued and signed by the city clerk and must be conspicuously displayed at the point of sale, and issuance is contingent on the vendor having no outstanding fees owed to the city.