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Pontiac, MI Outdoor Lighting: Billboard Lighting (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Governing law
Pontiac Zoning Ordinance § 5.105.G.3.c, G.9
Where allowed
M-1 and M-2 industrial districts only
Lit-sign setback
300 ft from residential zone (200 ft unlit)
Illumination type
External lighting only, no internal light
Banned effects
Flashing, rotating, video, or scrolling displays
First-offense fine
At least $100 civil infraction

Summary

Zoning Ordinance § 5.105.G governs billboard lighting in the City of Pontiac. An illuminated billboard must sit at least 300 feet from a residential zone or existing residence, double the standard 200-foot setback for unlit signs. Illumination must come from external lighting only, aimed so it does not glare onto the street or nearby premises, and internal illumination is barred unless the sign is an approved electronic conversion.

c. Set back from residential districts. No billboard shall be located within 200 feet of a residential zone and/or existing residence. If the billboard is illuminated, this required distance shall instead be 300 feet. ... ... 9. Illumination. A billboard may be illuminated by external lighting only, provided such illumination is concentrated on the surface of the sign and is so located as to avoid glare or reflection onto any portion of an adjacent street or highway, the path of oncoming vehicles, or any adjacent premises. In no event shall any billboard that has not been approved for conversion to an electronic billboard in accordance with the process set forth in this ordinance be internally illuminated nor shall any billboard have flashing or intermittent lights; rotating or oscillating lights; animated display panels that move; or video, LED, or similar screens that are designed to display video images, scrolling or animated text or graphics, or other similar effects that can unduly distract drivers and endanger the public health, safety and welfare.

Full Breakdown

Pontiac's zoning ordinance treats billboard lighting as part of the general billboard standards in § 5.105.G, which apply only in the M-1 and M-2 industrial districts where billboards are permitted at all under § 5.105.G.1. Section 5.105.G.3.c doubles the residential setback for a lit sign: an unilluminated billboard must clear 200 feet from a residential zone or existing residence, but an illuminated one must clear 300 feet. Section 5.105.G.9 then sets the illumination standard itself. External lighting is the only illumination allowed on a standard billboard, and it must be concentrated on the sign face and positioned to avoid glare or reflection onto an adjacent street or highway, the path of oncoming vehicles, or adjacent premises.

Internal illumination is flatly prohibited on any billboard that has not gone through the City's electronic-billboard conversion process. The same subsection bars flashing or intermittent lights, rotating or oscillating lights, moving animated display panels, and video or LED screens showing images or scrolling text, on the ground that such effects can distract drivers and endanger public safety. Every billboard also needs Planning Commission site plan approval under Article 6, Chapter 2 before it goes up, which is where the lighting plan is reviewed alongside the spacing and height standards elsewhere in § 5.105.G.

Violations & Fines

Installing an internally lit or flashing billboard without going through the electronic-conversion process, or placing an illuminated billboard closer than 300 feet to a residential zone, is a zoning violation. Enforcement runs through § 6.706: a municipal civil infraction carrying a civil fine of at least $100 for a first offense, at least $250 for a repeat violation of the same requirement within six months, and at least $500 for any further repeat, plus costs, with each day of noncompliance a separate offense.

Frequently Asked Questions

Can a billboard in Pontiac be lit up at night?
Yes, but only with external lighting aimed at the sign face under § 5.105.G.9. The light must avoid glare onto the street, oncoming traffic, or nearby property, and the billboard cannot be internally illuminated unless it has gone through the City's electronic-billboard conversion process.
How far must a lit billboard be from homes?
Section 5.105.G.3.c requires a 300-foot setback from a residential zone or existing residence for an illuminated billboard, compared with 200 feet for a billboard that is not lit.
Are flashing or video billboards allowed?
No. Section 5.105.G.9 prohibits flashing or intermittent lights, rotating or oscillating lights, moving animated panels, and video or LED screens showing images or scrolling text on any billboard that has not been approved through the electronic-conversion process in § 5.105.G.12.
What happens if a billboard owner ignores the lighting rules?
The City can issue a municipal civil infraction under § 6.706, with a civil fine starting at $100 for a first offense and rising to $250 and then $500 for repeat violations of the same requirement within six months, plus costs, with each day counted separately.

Sources & Official References

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