Doral, FL Sign Regulations: Digital Billboards (2026)

Section 80-308 regulates off-premises automatic changing signs, the code's term for digital billboards that display off-premises advertising on an LED or similar changeable face. Each automatic changing sign must be located on the display face of an already-permitted off-premises billboard, and every face carrying a changing display counts separately toward the citywide maximum. Section 80-302(9) and Section 80-313 cap the total at four automatic changing sign permits within Doral, replaced only one-for-one once that cap is reached. Section 80-308(2) requires at least 2,000 feet of separation between digital signs visible in the same direction of travel on a limited access highway, bars more than two such signs between any two designated gateway intersections, and blocks new digital signs within 3,000 feet of the Palmetto Expressway and Dolphin Expressway interchange.

On the display itself, subsection (4) requires each message to hold for a minimum of eight seconds as a static image, forbids flashing, scrolling, twirling, color changes or any imitation of movement, and caps the transition between messages at two seconds, changing across the entire sign face at once. Subsection (3) requires the sign to be oriented so it is not visible from any building on its own lot and faces only one direction of highway traffic, and subsection (6) bans audio speakers and pyrotechnics.

A separate billboard reduction incentive program in Section 80-314 lets an owner trade a static billboard for additional digital faces above the four-sign cap, subject to city council approval and annual payments to the city.